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Entrepreneur
January 2002
Peter Kooiman |
A New Face From its Sugarbath and milk formula product lines to its partnership with luxury giant LVMH, there's nothing stale about beauty products company Fresh.   |
Salon.com
December 20, 2001
Libby Ellis |
Going with the flow For menstrual mogul Vinnie D'Angelo, it's always that time of the month... |
IndustryWeek
December 1, 2001
Doug Bartholomew |
Virtual Marketing Escapes Dot-Com Bomb Despite the dot-com bomb and the U.S. economic malaise, many manufacturers are staying the course when it comes to e-business. Some makers of food and consumer products, eschewing sales over the Web, are finding it a better vehicle for communicating with customers... |
| Knowledge@Wharton |
Pay-for-Performance Trade Promotions Can Ease Friction Between Manufacturers and Retailers A common practice, trade promotion involves manufacturers giving cash or a discount to retailers in hopes that the retailer will in turn discount or promote their product to consumers. This arrangement can be a major source of friction between the two parties... |
Fast Company
August 2001
Fara Warner |
Don't Shout, Listen At Procter & Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here's how P&G has turned the Internet into a device for listening to customers -- and for experimenting with its brands... |
Fast Company
June 2001
Rekha Balu |
Strategic Innovation: Hindustan Lever Everybody wants brands. And there are a lot more poor people in the world than rich people. To be a global business you have to participate in all segments... |
Fast Company
March 2001
Heath Row |
Better Bristles As a tooth-conscious -- but forgetful -- business traveler, I've bought toothbrushes in Finland, Poland, and, most recently, Illinois. And I keep coming back to the Fuchs Ekotec Replaceable Head Toothbrush. Basically, it's a handle with a replaceable head... |
Salon.com
February 12, 2001
Carina Chocano |
Faith-based skin care The cosmetic industrial complex flogs creams, tonics and scrubs for the blemishes on our souls... |
Salon.com
January 5, 2001
Gersh Kuntzman |
Out from under our noses Nostril hair grew wild until Anton Bauml gave us the famous Klipette. Now fate finds the late entrepreneur's wife sniffling... |
Inc.
October 1, 2000
D. M. Osborne |
Bootstrap Marketing: Taking on Procter & Gamble Amilya Antonetti is making her own mark in the soap business, one customer at a time... |
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