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Location: Categories / Business / Industries / Consumer Products

Magazine articles on consumer products.
Old Articles: 1-10 Newer>
January 2002
Peter Kooiman
A New Face From its Sugarbath and milk formula product lines to its partnership with luxury giant LVMH, there's nothing stale about beauty products company Fresh. mark for My Articles 7 similar articles
December 20, 2001
Libby Ellis
Going with the flow For menstrual mogul Vinnie D'Angelo, it's always that time of the month... mark for My Articles 1 similar article
December 1, 2001
Doug Bartholomew
Virtual Marketing Escapes Dot-Com Bomb Despite the dot-com bomb and the U.S. economic malaise, many manufacturers are staying the course when it comes to e-business. Some makers of food and consumer products, eschewing sales over the Web, are finding it a better vehicle for communicating with customers... mark for My Articles 65 similar articles
Knowledge@Wharton Pay-for-Performance Trade Promotions Can Ease Friction Between Manufacturers and Retailers A common practice, trade promotion involves manufacturers giving cash or a discount to retailers in hopes that the retailer will in turn discount or promote their product to consumers. This arrangement can be a major source of friction between the two parties... mark for My Articles 224 similar articles
Fast Company
August 2001
Fara Warner
Don't Shout, Listen At Procter & Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here's how P&G has turned the Internet into a device for listening to customers -- and for experimenting with its brands... mark for My Articles 222 similar articles
Fast Company
June 2001
Rekha Balu
Strategic Innovation: Hindustan Lever Everybody wants brands. And there are a lot more poor people in the world than rich people. To be a global business you have to participate in all segments... mark for My Articles 19 similar articles
Fast Company
March 2001
Heath Row
Better Bristles As a tooth-conscious -- but forgetful -- business traveler, I've bought toothbrushes in Finland, Poland, and, most recently, Illinois. And I keep coming back to the Fuchs Ekotec Replaceable Head Toothbrush. Basically, it's a handle with a replaceable head... mark for My Articles 7 similar articles
February 12, 2001
Carina Chocano
Faith-based skin care The cosmetic industrial complex flogs creams, tonics and scrubs for the blemishes on our souls... mark for My Articles 29 similar articles
January 5, 2001
Gersh Kuntzman
Out from under our noses Nostril hair grew wild until Anton Bauml gave us the famous Klipette. Now fate finds the late entrepreneur's wife sniffling... mark for My Articles 32 similar articles
October 1, 2000
D. M. Osborne
Bootstrap Marketing: Taking on Procter & Gamble Amilya Antonetti is making her own mark in the soap business, one customer at a time... mark for My Articles
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