Consumer Products

Magazine articles on consumer products.

Old Articles: <Older 11-20 Newer>

Entrepreneur November 2003 April Y. Pennington	Una Cassidy The founder of Selph LLC in Los Angeles found her niche as a beauty-products provider for moms-to-be.
BusinessWeek October 6, 2003 Dean Fous	Blues for a Company Town R.J. Reynolds' latest layoffs will leave a gaping hole in Winston-Salem's economy.
BusinessWeek July 14, 2003 Gene G. Marcial	Smelling Sweeter at Inter Parfums? In August, a new Diane von Furstenberg brand will join Burberry, S.T. Dupont, and Christian Lacroix under the umbrella of Inter Parfums, which licenses and distributes fragrances and cosmetics. The goal is to widen the appeal of Inter Parfums, which is growing fast.
Inc. May 1, 2003 Bo Burlingham	Whose Brand Is It, Anyway? Terri Williamson did a textbook job of launching Glow. Jennifer Lopez and her team did a textbook job of launching Glow by J.Lo. And then their worlds collided.
IndustryWeek March 1, 2003 Traci Purdum	Experience Breeds Innovation Applying knowledge from past positions, Herbert M. Baum leads The Dial Corp. to an innovative future -- at least for now.
Knowledge@Wharton	The Secret to Estee Lauder's Good Looks Savvy marketing and a global reach helped Estee Lauder grow spectacularly.
Inc. October 1, 2002 Mike Hofman	Moolah Rouge How Revlon launched a line of "affordable luxuries" in the heart of the Great Depression
CIO August 1, 2002 Christopher Koch	It All Began with Drayer The world was transformed when Procter & Gamble's Ralph Drayer and Wal-Mart's Sam Walton sat down in 1987 to discuss a better way of keeping Wal-Mart in diapers. In an exclusive interview, Drayer reveals the roots of a business process revolution.
IndustryWeek February 1, 2002 Traci Purdum	Beyond Bells & Whistles Consumer-packaged-goods manufacturers have become more sophisticated in their use of the Internet, but experts say they still have a lot to learn...
IndustryWeek February 1, 2002 Jill Jusko	The Promise Remains The consumer packaged goods value chain inches toward b2b e-commerce, but trading partners remain committed...
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