| Current Marketing & Sales Articles |
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Commercial Investment Real Estate
Jul/Aug 2008
Stephanie Bell |
A+ Strategies B and C office properties graduate to full occupancy with these marketing approaches.   |
The Motley Fool
July 1, 2008
Anders Bylund |
Netflix Keeps a Low Profile It doesn't pay to be haughty when customer goodwill is on the line. |
Promo
July 1, 2008 |
The Young Prefer Mail Contrary to traditional thought, young professionals (18- to 34-years-old) communicated a strong preference for receiving information in the mail over other electronic options. |
Promo
July 1, 2008 |
The 2008 Promo 100(June) A reader challenges a change in the process by which top marketers are chosen. |
Promo
July 1, 2008 |
Correction Contact information for Centra Marketing & Communications is now correctly listed. |
Lucire
June 27, 2008
Jack Yan |
The survival of celebrity Some celebrities like Maria Sharapova endorsing Sony Ericsson and Zinedine Zidane endorsing IWC Schaffhausen remain on a high while others lay low after very public slips. |
Fast Company
July 2008
Elizabeth Svoboda |
Obscura Digital's High Def Projections A multi-media design lab out of San Francisco lights up companies such as GM, Google, and Oracle with mind-blowing projections. |
Fast Company
July 2008
Josh Dean |
The Personality Behind Online Gaming Site Bodog Mountains of cash, beautiful women, and a nonstop round-the-world party. Life was good for Calvin Ayre, founder and promoter of the online gambling powerhouse Bodog. Then he was gone. Was U.S. regulation a factor? |
Fast Company
July 2008
Linda Childers |
Everywhere TV If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. |
Fast Company
July 2008
Bill Barol |
Products of Brand Mash-Ups Lashing your brand to another may be the easiest -- and oddest -- way to create new products. Can you pick which items are real and which are fake? |
Direct
July 1, 2008
Beth Negus Viveiros |
Doing Right, in Style When fair-trade clothing marketer Fair Indigo debuted in fall 2006, its CEO considered it crucial to start up the catalog, Web site and a retail store at the same time so that no one channel would become the ignored "orphan." |
Direct
July 1, 2008
Larry Riggs |
A Bright Outlook Mailings are helping this Charlotte, NC marketer of residential lighting systems get through the current economic slump. |
Direct
July 1, 2008
Beth Negus Viveiros |
Deal With It Excerpts from a roundtable discussion with direct marketing professionals. |
Direct
July 1, 2008
Ray Schultz |
A Nice Story Late mail delivery, part of the enduring charm of paper mail, will never be replicated online. |
Direct
July 1, 2008
Beth Negus Viveiros |
Oh, the Places I Will Go Although it goes against your marketing sensibilities, here's a challenge to put down your laptop. And your cell phone. And your BlackBerry, iPhone or whatever else you have to keep you connected and do something unplanned. |
Direct
July 1, 2008
Richard H. Levy |
Missed It By That Much What do children's fears of being eaten by bears, a survey of unfaithful wives and "socially disruptive snoring" have in common? Answer: They're all subjects of press releases. |
Direct
July 1, 2008
Herschell Gordon Lewis |
Nope, Don't Wanna Talk Wid You Telemarketing seems to have spiraled a long way downward from its warm, fuzzy origins. |
Direct
July 1, 2008
Thomas L. Collins |
Tiptoeing Toward a Big Idea The people at Bounce may never know how close they came to a really big marketing idea. |
Direct
July 1, 2008
Beth Negus Viveiros |
Chicago Is Game To some, Chicago may be just a city. But to others it's a brand. |
Direct
July 1, 2008
Beth Negus Viveiros |
On the Fast-Forward Track For many television viewers the digital video recorder is their very best friend. But to advertisers spending valuable budget dollars trying to reach prime-time audiences, the DVR isn't such a pal. |
Direct
July 1, 2008
Beth Negus Viveiros |
Twinkle, Twinkle In June, the Direct Marketing Educational Foundation handed out its annual Rising Star Awards, which recognize DM pros age 40 or younger who show superior leadership and have a "stellar" track record of giving back through teaching and mentoring. |
Direct
July 1, 2008
Beth Negus Viveiros |
Join Them What does North American Media Group do? A little bit of everything. |
Direct
July 1, 2008
Richard H. Levey |
The Long and Short of It Two speakers presented their version of The Truth About Key Marketing Metrics. But the real truth is that each offered only part of the answer. |
Direct
July 1, 2008
Hines & Lauterborn |
Extra, Extra Here's some rules for writing award-winning headlines you should follow most of the time. |
Direct
July 1, 2008
Larry Riggs |
Small Lender Tries Direct Mail Equities First Holdings LLC wanted to persuade financial advisory firms to offer its new consumer borrowing plan. They got the word out through direct mail. |
Direct
July 1, 2008 |
Letters to the Editor Readers rate a recent ad makeover for Kyocera. |
U.S. Banker
July 2008
Karen Krebsbach |
Discover's Loyalty Play: Online Paydown Planning Officials at Discover Financial Services had a bright idea with a new advertising campaign designed to help customers with one of their thorniest problems: high credit-card debt and an often no-clue attitude about how to pay off the balance and interest. |
U.S. Banker
July 2008
Foote & Gupta |
Avoiding a Marketing Meltdown Even in the best of times, retail-bank marketing teams face loads of performance pressure and often struggle to set priorities. But now the swooning market has redoubled the challenge. |
Inc.
July 2008
Leigh Buchanan |
Battle of the Network All-Stars A look at what makes the pitches of top-selling items on HSN (formerly Home Shopping Network) so effective. |
Inc.
July 2008
April Joyner |
The Product: Grilling Planks Entrepreneurs provide suggestions on marketing wood planks for barbecue grilling. |
Inc.
July 2008
Jason Del Rey |
Tapping the Community Pool Online communities let you see what's on your customers' minds. |
Inc.
July 2008 |
Finding Salespeople Abroad Locating top performers in the global economy... How to calculate what you should spend on advertising. |
Inc.
July 2008 |
Ask Maxine Clark Founder of Build-A-Bear Workshop comments on customer surveys. |
Inc.
July 2008
Jason Del Rey |
Updates Spot Runner's prepackaged political ads allow candidates to identify and reach critical districts and can be tailored to take on even divisive issues such as education and immigration, in 30-second TV ads that can be purchased for as little as $499. |
Entrepreneur
July 2008
Robert Kiyosaki |
Admit One Standing out in the crowd is key to building your brand, but knowing when to say no to growth is equally important. |
Entrepreneur
July 2008
Lindsay Holloway |
Story Time Story telling isn't just for bedtime. It's vital to enticing investors, encouraging employees and convincing customers. |
Entrepreneur
July 2008
Guy Kawasaki |
Painting the Picture Creating buzz for your business means having a great product. Creating that great product, however, is an art. |
Entrepreneur
July 2008
Kim T. Gordon |
Word to the Wise These eight tired marketing words will turn customers off instead of drawing them in. |
Search Engine Watch
June 20, 2008
William Flaiz |
Step into the Ring for a SEM Pitch Search marketing business strategists live for the thrill of the pitch. And with a slew of services that can confuse even the savviest client, they have their work cut out for them. |
Commercial Investment Real Estate
May/Jun 2008
Robert MacLeod |
Coming Attractions Using cinematic techniques such as plot, characters, and themes to tell a building's "story" is helping some large-scale commercial property owners secure tenants. |
Banking Strategies
May/Jun 2008
Steve Cone |
Six Deadly Marketing Sins Financial institutions are wasting much of the money they throw into advertising and marketing. The remedy: get creative. |
Insurance & Technology
May 29, 2008
Nathan Conz |
WellPoint Launches Mobile Provider Directory The driving force behind the initiative, according to Mark Boxer, president and CEO for WellPoint's operations, technology and government services business unit, was the insurer's continued focus on improving the customer experience. |
Search Engine Watch
June 4, 2008
Eric Enge |
Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign. |
Direct
June 1, 2008
Ken Magill |
The Father of Political Dam Richard Viguerie became the father of political direct marketing because he hated asking people for money. |
Direct
June 1, 2008
Garner & de Bellefeuille |
Below the Line and Thriving Direct marketers are shifting their attention to programs that emphasize customer-focused communications that yield measurable results and a definable return on investment. |
Direct
June 1, 2008
Richard H. Levey |
Two Young Men in Oz Given Rupert Murdoch's appetite for sensationalist tabloids, direct marketers might wonder if an overhaul of the Wall Street Journal's classic "two young men" prospecting letter is in the offing. If so, a reworking of that pitch might look like this. |
Direct
June 1, 2008
Richard H. Levey |
The Sweet Spot Harbor Sweets reallocated mailings for greater effectiveness. |
Direct
June 1, 2008
Richard H. Levey |
They May Have Already Won A combined co-op database and mailer were created by Subscription Partners LLC and Integrated Marketing Technology Inc. Last year it took the platinum award from the National Center for Database Marketing. |
Direct
June 1, 2008
Larry Riggs |
Something to Build On Fringe Benefit Group, an insurance company that covers less-than-full-time employees, is sending agents and brokers a branding/lead-generation mailing for its newly renamed Framework Health Plan. |
Advisor Today
June 2008
Paul McCord |
From Referrals to Introductions You need something stronger than your client's name to make the most of your referrals. |
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