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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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Current Marketing & Sales Articles
CRM
February 2012
Paul Hyman
Baby Boomers: Every Silver Lining Has a Touch of Grey While the oldest members of this generation are starting to retire, marketers should not panic -- many members of this cohort will be working for years to come. mark for My Articles similar articles
CRM
February 2012
Leonard Klie
Gen X: Stuck in the Middle This generation's size and spending power doesn't rival other generations, but its presence and influence should not be ignored. mark for My Articles similar articles
CRM
February 2012
Judith Aquino
Gen Y: The Next Generation of Spenders They're young, educated, and tech-savvy. Here's how to get them to pay attention to you mark for My Articles similar articles
CRM
February 2012
What's Age Got to Do With It? The Great Recession has taken its toll on Generation Y, Generation X, and Baby Boomers in different ways. mark for My Articles similar articles
CRM
February 2012
Robert Wollan
CMOs in a Changing Marketplace Strategies for success in today's -- and tomorrow's -- business landscape. mark for My Articles similar articles
CRM
February 2012
Marshall Lager
The Keeler Principle Hit 'em where they ain't works great in baseball, not in business. Do you know where your fans are? All of them? You'd better, because if you're hitting your message to where they ain't, things are going to go bad in a hurry. mark for My Articles similar articles
CRM
February 2012
Judith Aquino
Getting a Boost in Leads Saleswork helps a software developer uncover more prospects. mark for My Articles similar articles
CRM
February 2012
Leonard Klie
IVR Identifies At-Risk Students Vocantas IVR helps Avila University reach out to students in danger of transferring or dropping out. mark for My Articles similar articles
CRM
January 20, 2012
Justin Gray
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. mark for My Articles similar articles
InsideFlyer
February 2012
Randy Petersen's Opening Remarks Randy takes a look at Carlson's 2.5 billion points decision to lure customers. mark for My Articles similar articles
The Motley Fool
January 17, 2012
Travis Hoium
What's in a Brand Anyway? 2011's list of top brands is out, and it shows the strength of some and the downfall of others. mark for My Articles similar articles
CRM
January 6, 2012
Marc Caltabiano
Card-Linked Marketing Offers Better Return on In-Store Ads A new measurable marketing channel is causing retailers to take notice. mark for My Articles similar articles
Fast Company
January 9, 2012
Margaret Rhodes
Chevy, Pepsi, and Doritos Turn Fan-Made Super Bowl Ads Into Brand Buzz Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective -- it builds brands' buzz (we have stats!) and helps young careers. mark for My Articles similar articles
Fast Company
January 9, 2012
Rachel Z. Arndt
Beavis And Butthead And The Cranberries Want To Cash In On Your '90s Nostalgia What a decade the 1990s was: The U.S. climbed from recession to budget surplus, unemployment was low, and there were music videos on TV. Our economy may be stuck in the '80s, but the pop culture of the '90s is back -- and folks are cashing in. mark for My Articles similar articles
Fast Company
January 9, 2012
PhiliP butta
How To Pitch A Startup In Three Minutes Each year, Startup Riot gives entrepreneurs three minutes and four slides to pitch their business. mark for My Articles
Fast Company
January 9, 2012
Dan Slater
Cadillac Turns To A 28-Year-Old To Reinvent The 'Standard Of The World' To break from its past, Caddy turned to someone who is different in every way. mark for My Articles similar articles
Fast Company
January 9, 2012
Linda Tischler
The "Truth" Campaign Creators' MenthLab Combines Design And Community To Steer Youth From Menthol Cigarettes A Detroit program is designing new ways to keep kids from lighting up. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2012
Mason Tenaglia
Letting the Facts Get in the Way An empirical defense of coupons and copay offset programs. mark for My Articles similar articles
CRM
December 30, 2011
Heather Mitchell
Designing a Customer Feedback Survey Where do you put the Overall Satisfaction with the Company questions? mark for My Articles
Food Processing
January 2012
Diane Toops
Generation Go Goes Entrepreneurial JWT releases its annual year-end forecast of key trends that will drive or significantly impact consumer mind-set and behavior in the year ahead. mark for My Articles similar articles
CRM
December 23, 2011
Peter Mollins
Staying in Control: Managing Sales and Marketing Documents Document management tools allow teams to access, store, and collaborate content from the public or private cloud. mark for My Articles similar articles
CRM
January 2012
Judith Aquino
Tablets and Smartphones Transform the In-Store Customer Experience Retailers hope to give consumers new incentives to shop at brick-and-mortar stores. mark for My Articles similar articles
CRM
January 2012
Judith Aquino
Turn Your Sales Reps Into Challengers In a tough sales environment, an assertive sales rep trumps relationship builders. mark for My Articles similar articles
CRM
December 16, 2011
Alan Trefler
Dragging the Conversation Back to the Customer Companies need to apply customer centricity to business and technological innovation. mark for My Articles similar articles
CRM
December 15, 2011
Pardot Gives Marketers New Campaign Analysis Tools Free reports powered by GoodData illustrate opportunities to improve lead flow. mark for My Articles similar articles
There are 5441 old articles available for this category.