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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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Internet / Marketing
Current Marketing & Sales Articles
Direct
May 1, 2008
Beth Negus Viveiros
Under Attack A number of folks in and around the catalog business give their takes on how catalogers can survive -- and maybe even thrive -- in these "interesting times." mark for My Articles similar articles
Direct
May 1, 2008
Beth Negus Viveiros
The Web Suits Them AlwaysForMe.com is using its core Web site as well as social media and phone contacts to connect with women size 16 to 26. mark for My Articles similar articles
Direct
May 1, 2008
Richard H. Levey
A Slip Between Cup and Lip March was a busy month for Starbucks. It introduced a new blend, Pike Place Roast, and it began to generate buzz for April's rollout of the Starbucks Rewards program. mark for My Articles similar articles
Direct
May 1, 2008
Ernan Roman
Avoiding Customer Relationship Manipulation A relationship can't be sustained if it's always focused on one party's needs. mark for My Articles similar articles
Direct
May 1, 2008
Dennis Fay
From Start to Finish Many factors come into play during a mailing piece's development. One of the most important elements -- quality -- often isn't given a thought until the project is completed. mark for My Articles similar articles
Direct
May 1, 2008
Brian Quinton
Coming Soon? Welcome to the world of advanced mobile marketing, otherwise known as "stuff we can't do here yet." Many of the most innovative mobile-based campaigns have been developed far from the U.S. mark for My Articles similar articles
Direct
May 1, 2008
Ruth P. Stevens
Get It Together In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. mark for My Articles similar articles
Direct
May 1, 2008
Ray Schultz
Survival This is not a happy time for catalog marketers. mark for My Articles similar articles
Direct
May 1, 2008
Ken Magill
Somewhere, a Yahoo Marketing Exec Dances on Spitzer's Grave Four years before he became infamous as "Client No. 9," disgraced former New York Gov. Eliot Spitzer's utter lack of integrity was on full display during an e-mail marketing dispute with Yahoo, for anyone who cared to see it. mark for My Articles similar articles
Direct
May 1, 2008
Thomas L. Collins
A Futile Tug of War Don't you think my approach of emphasizing results-oriented communication with properly targeted prospects over design -- while, of course, not neglecting it -- would produce far more responses and sales? mark for My Articles similar articles
Direct
May 1, 2008
Richard H. Levey
Ad Astra Advertising It must be nice to be a brand marketer. Brand marketers have all the fun of creating advertising without assuming any of the responsibility for generating results. mark for My Articles similar articles
Direct
May 1, 2008
Richard H. Levey
Jenny, Pick Up The practice of disguising a caller's identity behind an innocuous telephone number (a.k.a. spoofing) is legitimately used by those involved in criminal investigations. But it's been co-opted by bail bondsmen and unscrupulous telemarketers, the Wilmington, Delaware News Journal reports. mark for My Articles
Direct
May 1, 2008
Beth Negus Viveiros
Walk on Buy Poster campaign launched Consolidated Shoes' Palladium brand attempts to get more customers to their website. mark for My Articles similar articles
Direct
May 1, 2008
Michael A. Brown
Watch Your Language! With apologies to Shakespeare, "What's in a word...or a phrase?" If you're in business-to-business marketing or telesales, your success or failure often is in a spoken word or phrase. mark for My Articles similar articles
Direct
May 1, 2008
Letters to the Editor A programming error can undo an effective direct mail piece... Too much advertising today is saying nothing to everybody instead of saying something to somebody... mark for My Articles similar articles
HBS Working Knowledge
May 5, 2008
Martha Lagace
Connecting with Consumers Using Deep Metaphors Deep metaphors are powerful predictors of what customers think and how they react to new or existing goods and services. mark for My Articles similar articles
Global Services
May 4, 2008
Adyasha Sinha
The Real Wonders of Analytics The potential of analytics, not known to many, came to the rescue of the world's leading online music company, when it was faced with the challenge of retaining and reducing the churn rate of its subscribers mark for My Articles similar articles
Promo
May 1, 2008
Patricia Odell
Invisible Line The movement of marketing dollars is working in favor of promotion. Many promo agencies expect spending on marketing services to outpace that of traditional advertising for the foreseeable future. mark for My Articles similar articles
CRM
May 1, 2008
Jessica Tsai
Are You Ready to Party? When friends have fun, brands get a big benefit. mark for My Articles similar articles
CRM
May 1, 2008
Leonard Klie
The Right Numbers Customer relationship management, together with telephony technologies, leads to better sales for a direct marketer. mark for My Articles similar articles
CRM
May 1, 2008
Jessica Tsai
Sense-sational Marketing Advertising is moving on up and in, out, and around all the human senses. mark for My Articles similar articles
HBS Working Knowledge
May 1, 2008
John Quelch
The Marketing Challenges of the China Olympics The Olympic Games are normally a marketer's dream. Not so much this year, given widespread protests against the Chinese government. Here are the branding challenges posed by this year's games in Beijing. mark for My Articles similar articles
CRM
May 2008
Jessica Tsai
The Moving Target Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right. mark for My Articles similar articles
Inc.
May 2008
Max Chafkin
Their Online Dating Site was Struggling Was a blind-date stunt really the answer for this online dating service? mark for My Articles similar articles
HBS Working Knowledge
April 30, 2008
Sharpening Your Skills: Brand Management Should I trust my brand to a sports endorser? Does B2B branding work? Here are some recent articles on issues that keep brand managers up at night. mark for My Articles similar articles
U.S. Banker
May 2008
Rebecca Sausner
When Banks Thrive, Clients Should Know At a time when many bank heads are keeping their heads down and avoiding the press after several dismal quarters, Hudson City and other thriving institutions are ensuring that customers, prospects and investors are hearing their good news. mark for My Articles similar articles
U.S. Banker
May 2008
HSBC Trots the Globe To Pursue Mass Affluent In its latest airport display ads, HSBC takes a lot of latitude, both figuratively and literally. mark for My Articles similar articles
U.S. Banker
May 2008
Beth Horowitz
What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties. mark for My Articles similar articles
AFP eWire
April 28, 2008
Building Trust With Print And Online Appeals Print or online appeals must do more than outline the needs for your organization; they must also make the case for organizational effectiveness. mark for My Articles similar articles
Fast Company
May 2008
Cora Daniels
The Cell Sell Mobile advertising -- expected to rise tenfold by 2011, to $14 billion -- is getting more and more creative. mark for My Articles similar articles
Entrepreneur
May 2008
Nichole L. Torres
3-2-1 Contacts Make the most of everyone you meet by turning acquaintances into contacts. mark for My Articles similar articles
Entrepreneur
May 2008
Chris Penttila
How Rude! If your employees' dining habits are breaking deals, teach them to mind their manners. mark for My Articles similar articles
Entrepreneur
May 2008
Kim T. Gordon
Word on the Street Make outdoor events your ticket to getting noticed this spring. mark for My Articles similar articles
Entrepreneur
May 2008
Barry Farber
Fresh Perspective Feeling Stale? Head into uncharted territory to see opportunities with new eyes. mark for My Articles similar articles
Entrepreneur
May 2008
Francine Kizner
Talk to Me How did one couple reach out to the Hispanic business community? By speaking the same language. mark for My Articles similar articles
CRM
April 1, 2008
Christopher Musico
Required Reading: Learn the New Rules for Building Brands A new book outlines the lessons to be learned from "accidental" marketers. mark for My Articles similar articles
Inc.
April 2008
Ryan McCarthy
Blessed Events How to make a sponsorship pay off. mark for My Articles similar articles
Inc.
April 2008
Lauren Cooper
A Buyer's Guide To Events Looking for a little ROI among the RSVPs? Here's what sponsors pay (and the benefits they receive) at events of all sizes. mark for My Articles similar articles
Smart Money
April 2008
Anne Kadet
Can Upromise Ease Parental Anxiety Over Tuition Bills? Can a marketing program that's also a college-savings plan ease parents' anxiety over tuition? Some 8.5 million households are banking on it. mark for My Articles similar articles
CRM
April 1, 2008
Marshall Lager
Out of Context Remember to look around you when spelling out your corporate message. mark for My Articles similar articles
Direct
April 1, 2008
Joe Pulizzi
Engage 'Em The time customers devote to an organization's content is directly attributable to either a buying activity or an inclination to buy. mark for My Articles similar articles
Direct
April 1, 2008
Richard H. Levey
An Original or a Copy? Is FedEx Kinko's new business loyalty program the original or a copy? mark for My Articles similar articles
Direct
April 1, 2008
Ray Schultz
Green Hype The Federal Trade Commission announced last month that it's revising its packaging guidelines to make them more environmentally sound. mark for My Articles similar articles
Direct
April 1, 2008
Herschell Gordon Lewis
Back to the Future Did we ever have kinder, gentler times when direct marketing simply meant "direct mail"? mark for My Articles similar articles
Direct
April 1, 2008
Beth Negus Viveiros
Down and Dirty "The Complete Idiot's Guide to Guerrilla Marketing," by Susan Drake and Colleen Wells, aims to help companies find alternatives to big-buck campaigns. mark for My Articles similar articles
Direct
April 1, 2008
Beth Negus Viveiros
Novel by Design "The Learners" is a bit of a love letter to the idea of words as elements in a design and the fact that people need to be careful about the words they use. mark for My Articles similar articles
Direct
April 1, 2008
Beth Negus Viveiros
Put It On Wearable Video's Video Vest offers marketers a chance to put something on their chest. mark for My Articles similar articles
Direct
April 1, 2008
Beth Negus Viveiros
Beyond Brown Bags Lunchbagz is hoping children - as well as moms and marketers - choose their colorful sack featuring games, puzzles and cartoon characters. mark for My Articles similar articles
Direct
April 1, 2008
Beth Negus Viveiros
New and Improved The Chicago Association of Direct Marketing is rebranding its long-running Chicago DM Days as the Integrated Marketing Expo. mark for My Articles similar articles
Direct
April 1, 2008
Grant A. Johnson
Go All the Way What steps would you take to build a truly integrated multichannel marketing campaign? mark for My Articles similar articles
Direct
April 1, 2008
Beth Negus Viveiros
Have Brand, Will Travel Should direct marketers considering international expansion should put those plans on hold? Not necessarily. mark for My Articles
Direct
April 1, 2008
Riggs & Schultz
Bare Bones Postal reform works, but get used to yearly hikes. mark for My Articles similar articles
Direct
April 1, 2008
Larry Riggs
In Good Shape Want to squeeze every advantage you can out of the new postal rates? Change the contours on your mailing pieces. mark for My Articles similar articles
Direct
April 1, 2008
Thomas L. Collins
Site Slighted A print ad for La-Z-Boy Furniture Galleries is made over. mark for My Articles similar articles
Direct
April 1, 2008
Ray Schultz
The Unsinkable Andi Emerson Caples founder dies at 82 Remembering direct marketer Andi Emerson. mark for My Articles similar articles
Direct
April 1, 2008
Richard H. Levey
The Day Andi Emerson Made Me a Man Recalling a rite of passage necessary to becoming a full-fledged direct marketing reporter. mark for My Articles similar articles
Direct
April 1, 2008
Richard H. Levey
It's Not Brain Surgery A new research system measures consumers' reactions to advertising. mark for My Articles similar articles
Direct
April 1, 2008
Letters to the Editor Readers respond to recent articles about print ad makeovers. mark for My Articles similar articles
There are 4643 old articles available for this category.