Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Current Marketing & Sales Articles

CRM February 2012 Paul Hyman	Baby Boomers: Every Silver Lining Has a Touch of Grey While the oldest members of this generation are starting to retire, marketers should not panic -- many members of this cohort will be working for years to come.
CRM February 2012 Leonard Klie	Gen X: Stuck in the Middle This generation's size and spending power doesn't rival other generations, but its presence and influence should not be ignored.
CRM February 2012 Judith Aquino	Gen Y: The Next Generation of Spenders They're young, educated, and tech-savvy. Here's how to get them to pay attention to you
CRM February 2012	What's Age Got to Do With It? The Great Recession has taken its toll on Generation Y, Generation X, and Baby Boomers in different ways.
CRM February 2012 Robert Wollan	CMOs in a Changing Marketplace Strategies for success in today's -- and tomorrow's -- business landscape.
CRM February 2012 Marshall Lager	The Keeler Principle Hit 'em where they ain't works great in baseball, not in business. Do you know where your fans are? All of them? You'd better, because if you're hitting your message to where they ain't, things are going to go bad in a hurry.
CRM February 2012 Judith Aquino	Getting a Boost in Leads Saleswork helps a software developer uncover more prospects.
CRM February 2012 Leonard Klie	IVR Identifies At-Risk Students Vocantas IVR helps Avila University reach out to students in danger of transferring or dropping out.
CRM January 20, 2012 Justin Gray	How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes.
InsideFlyer February 2012	Randy Petersen's Opening Remarks Randy takes a look at Carlson's 2.5 billion points decision to lure customers.
The Motley Fool January 17, 2012 Travis Hoium	What's in a Brand Anyway? 2011's list of top brands is out, and it shows the strength of some and the downfall of others.
CRM January 6, 2012 Marc Caltabiano	Card-Linked Marketing Offers Better Return on In-Store Ads A new measurable marketing channel is causing retailers to take notice.
Fast Company January 9, 2012 Margaret Rhodes	Chevy, Pepsi, and Doritos Turn Fan-Made Super Bowl Ads Into Brand Buzz Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective -- it builds brands' buzz (we have stats!) and helps young careers.
Fast Company January 9, 2012 Rachel Z. Arndt	Beavis And Butthead And The Cranberries Want To Cash In On Your '90s Nostalgia What a decade the 1990s was: The U.S. climbed from recession to budget surplus, unemployment was low, and there were music videos on TV. Our economy may be stuck in the '80s, but the pop culture of the '90s is back -- and folks are cashing in.
Fast Company January 9, 2012 PhiliP butta	How To Pitch A Startup In Three Minutes Each year, Startup Riot gives entrepreneurs three minutes and four slides to pitch their business.
Fast Company January 9, 2012 Dan Slater	Cadillac Turns To A 28-Year-Old To Reinvent The 'Standard Of The World' To break from its past, Caddy turned to someone who is different in every way.
Fast Company January 9, 2012 Linda Tischler	The "Truth" Campaign Creators' MenthLab Combines Design And Community To Steer Youth From Menthol Cigarettes A Detroit program is designing new ways to keep kids from lighting up.
Pharmaceutical Executive January 1, 2012 Mason Tenaglia	Letting the Facts Get in the Way An empirical defense of coupons and copay offset programs.
CRM December 30, 2011 Heather Mitchell	Designing a Customer Feedback Survey Where do you put the Overall Satisfaction with the Company questions?
Food Processing January 2012 Diane Toops	Generation Go Goes Entrepreneurial JWT releases its annual year-end forecast of key trends that will drive or significantly impact consumer mind-set and behavior in the year ahead.
CRM December 23, 2011 Peter Mollins	Staying in Control: Managing Sales and Marketing Documents Document management tools allow teams to access, store, and collaborate content from the public or private cloud.
CRM January 2012 Judith Aquino	Tablets and Smartphones Transform the In-Store Customer Experience Retailers hope to give consumers new incentives to shop at brick-and-mortar stores.
CRM January 2012 Judith Aquino	Turn Your Sales Reps Into Challengers In a tough sales environment, an assertive sales rep trumps relationship builders.
CRM December 16, 2011 Alan Trefler	Dragging the Conversation Back to the Customer Companies need to apply customer centricity to business and technological innovation.
CRM December 15, 2011	Pardot Gives Marketers New Campaign Analysis Tools Free reports powered by GoodData illustrate opportunities to improve lead flow.
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