| Current Marketing & Sales Articles |
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Direct
May 1, 2008
Beth Negus Viveiros |
Under Attack A number of folks in and around the catalog business give their takes on how catalogers can survive -- and maybe even thrive -- in these "interesting times."   |
Direct
May 1, 2008
Beth Negus Viveiros |
The Web Suits Them AlwaysForMe.com is using its core Web site as well as social media and phone contacts to connect with women size 16 to 26. |
Direct
May 1, 2008
Richard H. Levey |
A Slip Between Cup and Lip March was a busy month for Starbucks. It introduced a new blend, Pike Place Roast, and it began to generate buzz for April's rollout of the Starbucks Rewards program. |
Direct
May 1, 2008
Ernan Roman |
Avoiding Customer Relationship Manipulation A relationship can't be sustained if it's always focused on one party's needs. |
Direct
May 1, 2008
Dennis Fay |
From Start to Finish Many factors come into play during a mailing piece's development. One of the most important elements -- quality -- often isn't given a thought until the project is completed. |
Direct
May 1, 2008
Brian Quinton |
Coming Soon? Welcome to the world of advanced mobile marketing, otherwise known as "stuff we can't do here yet." Many of the most innovative mobile-based campaigns have been developed far from the U.S. |
Direct
May 1, 2008
Ruth P. Stevens |
Get It Together In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. |
Direct
May 1, 2008
Ray Schultz |
Survival This is not a happy time for catalog marketers. |
Direct
May 1, 2008
Ken Magill |
Somewhere, a Yahoo Marketing Exec Dances on Spitzer's Grave Four years before he became infamous as "Client No. 9," disgraced former New York Gov. Eliot Spitzer's utter lack of integrity was on full display during an e-mail marketing dispute with Yahoo, for anyone who cared to see it. |
Direct
May 1, 2008
Thomas L. Collins |
A Futile Tug of War Don't you think my approach of emphasizing results-oriented communication with properly targeted prospects over design -- while, of course, not neglecting it -- would produce far more responses and sales? |
Direct
May 1, 2008
Richard H. Levey |
Ad Astra Advertising It must be nice to be a brand marketer. Brand marketers have all the fun of creating advertising without assuming any of the responsibility for generating results. |
Direct
May 1, 2008
Richard H. Levey |
Jenny, Pick Up The practice of disguising a caller's identity behind an innocuous telephone number (a.k.a. spoofing) is legitimately used by those involved in criminal investigations. But it's been co-opted by bail bondsmen and unscrupulous telemarketers, the Wilmington, Delaware News Journal reports. |
Direct
May 1, 2008
Beth Negus Viveiros |
Walk on Buy Poster campaign launched Consolidated Shoes' Palladium brand attempts to get more customers to their website. |
Direct
May 1, 2008
Michael A. Brown |
Watch Your Language! With apologies to Shakespeare, "What's in a word...or a phrase?" If you're in business-to-business marketing or telesales, your success or failure often is in a spoken word or phrase. |
Direct
May 1, 2008 |
Letters to the Editor A programming error can undo an effective direct mail piece... Too much advertising today is saying nothing to everybody instead of saying something to somebody... |
HBS Working Knowledge
May 5, 2008
Martha Lagace |
Connecting with Consumers Using Deep Metaphors Deep metaphors are powerful predictors of what customers think and how they react to new or existing goods and services. |
Global Services
May 4, 2008
Adyasha Sinha |
The Real Wonders of Analytics The potential of analytics, not known to many, came to the rescue of the world's leading online music company, when it was faced with the challenge of retaining and reducing the churn rate of its subscribers |
Promo
May 1, 2008
Patricia Odell |
Invisible Line The movement of marketing dollars is working in favor of promotion. Many promo agencies expect spending on marketing services to outpace that of traditional advertising for the foreseeable future. |
CRM
May 1, 2008
Jessica Tsai |
Are You Ready to Party? When friends have fun, brands get a big benefit. |
CRM
May 1, 2008
Leonard Klie |
The Right Numbers Customer relationship management, together with telephony technologies, leads to better sales for a direct marketer. |
CRM
May 1, 2008
Jessica Tsai |
Sense-sational Marketing Advertising is moving on up and in, out, and around all the human senses. |
HBS Working Knowledge
May 1, 2008
John Quelch |
The Marketing Challenges of the China Olympics The Olympic Games are normally a marketer's dream. Not so much this year, given widespread protests against the Chinese government. Here are the branding challenges posed by this year's games in Beijing. |
CRM
May 2008
Jessica Tsai |
The Moving Target Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right. |
Inc.
May 2008
Max Chafkin |
Their Online Dating Site was Struggling Was a blind-date stunt really the answer for this online dating service? |
HBS Working Knowledge
April 30, 2008 |
Sharpening Your Skills: Brand Management Should I trust my brand to a sports endorser? Does B2B branding work? Here are some recent articles on issues that keep brand managers up at night. |
U.S. Banker
May 2008
Rebecca Sausner |
When Banks Thrive, Clients Should Know At a time when many bank heads are keeping their heads down and avoiding the press after several dismal quarters, Hudson City and other thriving institutions are ensuring that customers, prospects and investors are hearing their good news. |
U.S. Banker
May 2008 |
HSBC Trots the Globe To Pursue Mass Affluent In its latest airport display ads, HSBC takes a lot of latitude, both figuratively and literally. |
U.S. Banker
May 2008
Beth Horowitz |
What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties. |
AFP eWire
April 28, 2008 |
Building Trust With Print And Online Appeals Print or online appeals must do more than outline the needs for your organization; they must also make the case for organizational effectiveness. |
Fast Company
May 2008
Cora Daniels |
The Cell Sell Mobile advertising -- expected to rise tenfold by 2011, to $14 billion -- is getting more and more creative. |
Entrepreneur
May 2008
Nichole L. Torres |
3-2-1 Contacts Make the most of everyone you meet by turning acquaintances into contacts. |
Entrepreneur
May 2008
Chris Penttila |
How Rude! If your employees' dining habits are breaking deals, teach them to mind their manners. |
Entrepreneur
May 2008
Kim T. Gordon |
Word on the Street Make outdoor events your ticket to getting noticed this spring. |
Entrepreneur
May 2008
Barry Farber |
Fresh Perspective Feeling Stale? Head into uncharted territory to see opportunities with new eyes. |
Entrepreneur
May 2008
Francine Kizner |
Talk to Me How did one couple reach out to the Hispanic business community? By speaking the same language. |
CRM
April 1, 2008
Christopher Musico |
Required Reading: Learn the New Rules for Building Brands A new book outlines the lessons to be learned from "accidental" marketers. |
Inc.
April 2008
Ryan McCarthy |
Blessed Events How to make a sponsorship pay off. |
Inc.
April 2008
Lauren Cooper |
A Buyer's Guide To Events Looking for a little ROI among the RSVPs? Here's what sponsors pay (and the benefits they receive) at events of all sizes. |
Smart Money
April 2008
Anne Kadet |
Can Upromise Ease Parental Anxiety Over Tuition Bills? Can a marketing program that's also a college-savings plan ease parents' anxiety over tuition? Some 8.5 million households are banking on it. |
CRM
April 1, 2008
Marshall Lager |
Out of Context Remember to look around you when spelling out your corporate message. |
Direct
April 1, 2008
Joe Pulizzi |
Engage 'Em The time customers devote to an organization's content is directly attributable to either a buying activity or an inclination to buy. |
Direct
April 1, 2008
Richard H. Levey |
An Original or a Copy? Is FedEx Kinko's new business loyalty program the original or a copy? |
Direct
April 1, 2008
Ray Schultz |
Green Hype The Federal Trade Commission announced last month that it's revising its packaging guidelines to make them more environmentally sound. |
Direct
April 1, 2008
Herschell Gordon Lewis |
Back to the Future Did we ever have kinder, gentler times when direct marketing simply meant "direct mail"? |
Direct
April 1, 2008
Beth Negus Viveiros |
Down and Dirty "The Complete Idiot's Guide to Guerrilla Marketing," by Susan Drake and Colleen Wells, aims to help companies find alternatives to big-buck campaigns. |
Direct
April 1, 2008
Beth Negus Viveiros |
Novel by Design "The Learners" is a bit of a love letter to the idea of words as elements in a design and the fact that people need to be careful about the words they use. |
Direct
April 1, 2008
Beth Negus Viveiros |
Put It On Wearable Video's Video Vest offers marketers a chance to put something on their chest. |
Direct
April 1, 2008
Beth Negus Viveiros |
Beyond Brown Bags Lunchbagz is hoping children - as well as moms and marketers - choose their colorful sack featuring games, puzzles and cartoon characters. |
Direct
April 1, 2008
Beth Negus Viveiros |
New and Improved The Chicago Association of Direct Marketing is rebranding its long-running Chicago DM Days as the Integrated Marketing Expo. |
Direct
April 1, 2008
Grant A. Johnson |
Go All the Way What steps would you take to build a truly integrated multichannel marketing campaign? |
Direct
April 1, 2008
Beth Negus Viveiros |
Have Brand, Will Travel Should direct marketers considering international expansion should put those plans on hold? Not necessarily. |
Direct
April 1, 2008
Riggs & Schultz |
Bare Bones Postal reform works, but get used to yearly hikes. |
Direct
April 1, 2008
Larry Riggs |
In Good Shape Want to squeeze every advantage you can out of the new postal rates? Change the contours on your mailing pieces. |
Direct
April 1, 2008
Thomas L. Collins |
Site Slighted A print ad for La-Z-Boy Furniture Galleries is made over. |
Direct
April 1, 2008
Ray Schultz |
The Unsinkable Andi Emerson Caples founder dies at 82 Remembering direct marketer Andi Emerson. |
Direct
April 1, 2008
Richard H. Levey |
The Day Andi Emerson Made Me a Man Recalling a rite of passage necessary to becoming a full-fledged direct marketing reporter. |
Direct
April 1, 2008
Richard H. Levey |
It's Not Brain Surgery A new research system measures consumers' reactions to advertising. |
Direct
April 1, 2008 |
Letters to the Editor Readers respond to recent articles about print ad makeovers. |
| There are 4643 old articles available for this category. |
