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InternetNews
September 16, 2008
Kenneth Corbin |
Google-Yahoo Ad Deal Faces Scrutiny in Europe Despite limiting their ad partnership to North American markets, Google and Yahoo are being investigated by European regulators.   |
Pharmaceutical Executive
September 1, 2008 |
Bolder is Better Marketers of oncology pharmaceuticals and biologics have moved to the forefront of companies' portfolios. Their advertising campaigns show a new sophistication about branding and marketing. |
Pharmaceutical Executive
September 1, 2008 |
Considering Consumer Change: Q&A with Jim Joseph, Saatchi & Saatchi How will pharma fare in the new age of health and wellness marketing? |
Pharmaceutical Executive
September 1, 2008
Matt Wallach |
The Salesforce Software Shift To remain competitive, pharmaceutical companies need a more cost-efficient, consumer-type sales and marketing model that includes multiple avenues for customer interaction. The smart way to CRM is through SaaS. |
Pharmaceutical Executive
September 1, 2008
Herschman & Khorover |
The New Code Effective January 1st, sales reps will have a new standard for dealing with doctors with a revised "Code on Interactions with Healthcare Professionals." |
IEEE Spectrum
September 2008
Robert N. Charette |
The Psychology of Comfortable Air Travel How to create an award-winning in-flight experience |
InternetNews
August 29, 2008
Christopher Saunders |
Big Green Takes Center Court at U.S. Open IBM has always used the U.S. Open as a showcase of some of the "best-of" technology in its arsenal - tying in its enabling technology with the hot trends in business and communications at the time. |
HBS Working Knowledge
September 10, 2008
John Quelch |
Long-Tail Economics? Give Me Blockbusters! The importance of blockbusters has been challenged recently by Chris Anderson's long tail theory that you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. |
The Motley Fool
September 9, 2008
Anders Bylund |
You Don't Really Understand Google Google is pursuing other marketing avenues as well. A diversified revenue stream is always a good idea, just in case some new upstart comes along to steal Big G's online thunder. |
HBS Working Knowledge
September 2, 2008
Julia Hanna |
Indulgence vs. Regret: Investing in Future Memories Recent research suggests that we often regret not indulging ourselves earlier in life. Marketers can convince consumers that buying their product is actually a farsighted behavior, an investment in future memories. |
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