| Old Articles: <Older 2461-2470 Newer> |
|---|
 |
Wired
Eric Hagerman |
Little Green Lies--How Companies Erect an Eco-Facade Company slogans that are less than truthful.   |
Pharmaceutical Executive
October 1, 2008 |
Getting Personal(ized) Stop worrying about shrinking the market for your drug, and start figuring out how the "test and treat" business model works. |
Pharmaceutical Executive
October 1, 2008
Christian Marcazzo |
Remodeling Your Sales Force It's management makeover time and micromanaging is so last year. |
Pharmaceutical Executive
October 1, 2008
Andrew Levitt |
What's The Buzz What's the buzz all about? Word of mouth is more effective than we think. |
Fast Company
November 2008
Rob Walker |
Creaitive Mischief Guerrilla marketer Sam Ewen says the next big thing in advertising is honesty. Honestly. |
HBS Working Knowledge
October 14, 2008
Sarah Jane Gilbert |
Should You Bring Advertising Expertise In-House? A recent study indicates more firms than previously thought are developing internal advertising units. |
Search Engine Watch
October 9, 2008
Sage Lewis |
My Wife, the Editor Editor of any kind of publication -- machining, food, scientific equipment -- is an underground ruling class that very few average people know about. If you want the quote, if you want the link, treat these people with the respect they've come to know and love. |
The Motley Fool
October 8, 2008
Rick Aristotle Munarriz |
Netflix's Nutty Undertaking The movie-watching stunt shows the way to the rental giant's demise. |
Inc.
October 2008 |
Ask Robert Stephens What is the best way to boost word-of-mouth marketing? |
Inc.
October 2008
Leigh Buchanan |
A Skimmer's Guide to the Latest Business Books: Changing the Game: How Video Games Are Transforming the Future of Business A new book argues that because video games are more immersive than other media types, the advertising encountered therein provides greater punch. |
| <Older 2461-2470 Newer> Return to current articles. |
