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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 2461-2470 Newer>
Eric Hagerman
Little Green Lies--How Companies Erect an Eco-Facade Company slogans that are less than truthful. mark for My Articles 42 similar articles
Pharmaceutical Executive
October 1, 2008
Getting Personal(ized) Stop worrying about shrinking the market for your drug, and start figuring out how the "test and treat" business model works. mark for My Articles 627 similar articles
Pharmaceutical Executive
October 1, 2008
Christian Marcazzo
Remodeling Your Sales Force It's management makeover time and micromanaging is so last year. mark for My Articles 28 similar articles
Pharmaceutical Executive
October 1, 2008
Andrew Levitt
What's The Buzz What's the buzz all about? Word of mouth is more effective than we think. mark for My Articles 124 similar articles
Fast Company
November 2008
Rob Walker
Creaitive Mischief Guerrilla marketer Sam Ewen says the next big thing in advertising is honesty. Honestly. mark for My Articles 6 similar articles
HBS Working Knowledge
October 14, 2008
Sarah Jane Gilbert
Should You Bring Advertising Expertise In-House? A recent study indicates more firms than previously thought are developing internal advertising units. mark for My Articles 410 similar articles
Search Engine Watch
October 9, 2008
Sage Lewis
My Wife, the Editor Editor of any kind of publication -- machining, food, scientific equipment -- is an underground ruling class that very few average people know about. If you want the quote, if you want the link, treat these people with the respect they've come to know and love. mark for My Articles 7 similar articles
The Motley Fool
October 8, 2008
Rick Aristotle Munarriz
Netflix's Nutty Undertaking The movie-watching stunt shows the way to the rental giant's demise. mark for My Articles 741 similar articles
October 2008
Ask Robert Stephens What is the best way to boost word-of-mouth marketing? mark for My Articles 13 similar articles
October 2008
Leigh Buchanan
A Skimmer's Guide to the Latest Business Books: Changing the Game: How Video Games Are Transforming the Future of Business A new book argues that because video games are more immersive than other media types, the advertising encountered therein provides greater punch. mark for My Articles
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