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HBS Working Knowledge
October 29, 2008
John Quelch |
The Next Marketing Challenge: Selling to 'Simplifiers' Simplifiers present a challenge to marketers. These are well-off people who value quality over quantity and who do not buy proportionately more goods as their net worth increases.   |
U.S. Banker
November 2008
Anthony Malakian |
Building Goodwill In The Big Easy New Orleans-based First Bank and Trust strikes a new marketing deal that focuses on the New Orleans Saints' head coach, Sean Payton. |
U.S. Banker
November 2008
Anthony Malakian |
Scratch And Win Customers Senior leadership at Fifth Third Bank addressed the problem of getting people into their branches. What they hit upon to grab the attention of the public is to give away money -- a quarter-of-a-million dollars worth. |
U.S. Banker
October 2008
Cristi Kirisits |
Building Your Bank Brand In today's competitive marketplace, branding can be the final factor that affects a consumer's decision of where to bank. |
InsideFlyer
November 2008 |
Accor Launches A|Club The Accor hotel group has launched its much-anticipated global, multi-brand loyalty program that combines and replaces its existing array of loyalty programs. |
Entrepreneur
November 2008
Robert Kiyosaki |
Go Big or Go Home Even in a bad economy, one truth about marketing stands: you have to spend more to make more. |
Entrepreneur
November 2008
C.J. Prince |
Is The Price Right? With the right execution, a price increase doesn't have to cost you your customers. |
Entrepreneur
November 2008
John Jantsch |
A Time To Market Marketing is such an important part of your business that it must be practiced daily, much like a habit. That can be a tall order for a lot of startup entrepreneurs because so many other things call out for your attention. |
Entrepreneur
November 2008
Kim T. Gordon |
Make Your Best Offer Tight consumer budgets may dampen spirits, so here are five tips for ringing in the sales this holiday season. |
Search Engine Watch
October 22, 2008
Eric Enge |
Building a Data-Driven Organization Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization. |
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