Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Entrepreneur December 2008 Amanda C. Kooser	Sell Yourself Right If you do it right, a pitch show can mean a wealth of opportunity for your new business.
Search Engine Watch November 21, 2008 Chris Boggs	Selling SEO During an Economic Downturn In a down economy, business development for SEO becomes increasingly important.
The Motley Fool November 21, 2008 Rick Aristotle Munarriz	Attack of the Killer Gift Cards This holiday season, don't settle for an old-school gift card.
Entrepreneur December 2008 Gwen Moran	Be Your Own Trend Spotter Spotting your business's trends requires a combination of knowing your business and your customer and keeping an eye on what's happening around you.
Entrepreneur December 2008 Gwen Moran	Campus Coverage Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.
Pharmaceutical Executive November 1, 2008 Brittany Agro	Docs Rock the Vote Medical journal advertising takes center stage at the sixth-annual Doctor's Choice Awards.
Pharmaceutical Executive November 1, 2008 Tousi & Lee	Making Sense of Sales The direct sales force is one of the largest costs for most pharma companies, but don't throw out sales force effectiveness with the sales force when cutting costs. Read on for some sure-fire strategies.
The Motley Fool November 14, 2008 Andy Louis-Charles	Fool Interview: Seth Godin on "Tribes" A short interview with Seth Godin, author of Tribes: We Need You to Lead Us, about how tribal management has dominated our current marketing era.
HBS Working Knowledge November 10, 2008 Jim Heskett	How Much Can You Ask of Your Customers? Several recent writings suggest that the next phase in the activation of customers will be putting them to work in the service of an organization.
AFP eWire November 3, 2008	Consumers Respond Positively to Cause-related Marketing Research shows that people are more likely to buy products from companies that associate themselves with a cause.
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