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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 2491-2500 Newer>
Fast Company
December 2008
In Business, Story Trumps Slogan Three examples of how companies used and misused slogans in their marketing efforts. mark for My Articles 87 similar articles
CFO
December 1, 2008
Josh Hyatt
And in This Corner, the Price-Fighter While it's tempting to cut prices during tough economic times, a better approach may be to introduce a "fighter brand." mark for My Articles 11 similar articles
The Motley Fool
December 1, 2008
Rich Duprey
Be a Good Sport: Cancel the Contract Now's a good time for companies to cancel their expensive celebrity endorsement contracts. mark for My Articles 19 similar articles
Inc.
December 2008
Ryan McCarthy
The Rebranding Game If at first you pick the wrong name, you can always try, try again. mark for My Articles 3 similar articles
Inc.
December 2008
Ryan McCarthy
Naming Rights and Wrongs Suggestions for three different clients underscore how difficult it can be to come up with a great name. mark for My Articles 3 similar articles
U.S. Banker
December 2008
Anthony Malakian
Fall Mergers Have Yet To Yield Big Campaigns Since September three mammoth institutions, Merrill Lynch, Washington Mutual and Wachovia, were purchased by Bank of America, JPMorgan Chase and Wells Fargo, respectively; it will be up to the banks' marketing teams to make sense of these developments for consumers. mark for My Articles 424 similar articles
U.S. Banker
December 2008
Anthony Malakian
FirstBank Highlights Its Sec***ty It's not often a bank with $8 billion in deposits focuses an ad campaign on its online and mobile security features, but with its young clientele that's exactly what FirstBank is doing. mark for My Articles 107 similar articles
The Motley Fool
November 26, 2008
Chris Jones
Schawk's Packages Deliver Less Revenue Schawk produces the fancy packaging and in-store displays that are essential for brand differentiation. The overall economic slowdown means companies cut advertising and other Schawk products. mark for My Articles 30 similar articles
The Motley Fool
November 24, 2008
Graham et al.
Retail's Desperate Hour Desperate times call for desperate promotions. Here's what the top companies have planned. mark for My Articles 588 similar articles
Entrepreneur
December 2008
Nichole L. Torres
Influence the Influencers Dust off those public-speaking skills and get ready to market your business. mark for My Articles 55 similar articles
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