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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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The Motley Fool
January 9, 2009
Anders Bylund
Burger King: Crazy Like a Fox or Just Plain Crazy? Burger King's marketing is wildly dancing on the thin line between genius and insanity. mark for My Articles 136 similar articles
The Motley Fool
January 6, 2009
Selena Maranjian
How to Tap Into Massive Markets Paying attention to hot-button issues can pay off for companies. mark for My Articles 73 similar articles
Investment Advisor
January 2009
Joni Youngwirth
Make a Marketing Plan An outline and sampling of items to include in an advisory firm marketing plan. mark for My Articles 39 similar articles
IEEE Spectrum
January 2009
Prachi Patel-Predd
Loser: The Ads Have Eyes TruMedia's facial-recognition system lets advertisers watch you watching their ads -- whether you want them to or not mark for My Articles 105 similar articles
U.S. Banker
January 2009
Anthony Malakian
America's Most Convenient Ad Campaign To ease its acquisition of Commerce Bancorp and not alienate Commerce customers, Toronto Dominion has adopted the slogan, "America's Most Convenient Bank," which was Commerce's slogan since 1996. mark for My Articles 97 similar articles
InternetNews
December 19, 2008
Rob Enderle
EMC, Apple and Customer Loyalty Approaches Commentary: A tech vendor's success has as much to do with customer perception as actual product quality, making the vendor-customer relationship of paramount importance. mark for My Articles 781 similar articles
BusinessWeek
December 18, 2008
Fixing a Troubled Marriage Four years after acquiring Kinko's, FedEx is still trying to improve customer service and iron out corporate culture clashes mark for My Articles 102 similar articles
Entrepreneur
January 2009
Gwen Moran
Best and Worst Marketing Ideas . . . Ever Take a cue from these 13 killer marketing campaigns -- and 5 flops. mark for My Articles 9 similar articles
Search Engine Watch
December 3, 2008
Kevin Ryan
An Open Letter to Retailers Concerning Black Friday Black Friday ad campaigns and deep discounts on very limited inventory are killing people. mark for My Articles 193 similar articles
Fast Company
December 2008
Heath & Heath
Made to Stick: The Anti-Slogan Argument When you have a big idea, make it come alive with a story. Make it real, color in some details, let it be something people can care about. Just don't make it snappy. mark for My Articles
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