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Fast Company
March 2009
Nancy Lublin |
Why For-Profits Need Not-For-Profits Why corporations shouldn't take the cause out of cause marketing.   |
Fast Company
March 2009
Dan Macsai |
Update Dynamic Marketing Group pulls in Michael Phelps for Mazda ad campaign. |
Search Engine Watch
February 12, 2009
Sage Lewis |
Solve Your Call Tracking Problems Now! Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. |
Food Processing
February 2009
Diane Toops |
Moms Choosing Healthier Foods For Kids Mom's new mindset means a new mission for marketers. |
AFP eWire
February 9, 2009 |
Where Donor Recognition Meets Brand Recognition What can we get that our donors will be proud to show other people? |
Pharmaceutical Executive
February 1, 2009
Minoff & Royle |
"AIM" High and Win If traditional advertising and PR tactics are falling short, a community-based marketing strategy could be the thing to put your brand back in the game. |
InternetNews
February 6, 2009
Kenneth Corbin |
Web Crowns Super Bowl Ad Winners, Losers User-generated Doritos spot takes top honors all around, nets creators $1 million. |
Insurance & Technology
February 5, 2009
Anthony O'Donnell |
Esurance Premieres Star Trek-themed Site Direct-to-consumer carrier partners with Paramount Pictures to promote new Star Trek film to be released May 2009. |
HBS Working Knowledge
February 5, 2009
John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
The Motley Fool
February 4, 2009
Anders Bylund |
Don't Leave Home Without Google Baby, you just ain't seen nothing yet. |
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