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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 2561-2570 Newer>
U.S. Banker
April 2009
Steve Garmhausen
Sun of N.J. Scores Big Sales After Bringing Reps In-House Sun National Bank in Vineland, N.J., has found a big difference between using investment sales representatives that work for a third-party broker-dealer and employing them directly. mark for My Articles 351 similar articles
April 2009
Credit Card News Direct mail volume in the financial services sector is down dramatically - as much as 25 percent for 2008 from the 2007 levels. mark for My Articles 181 similar articles
April 2009
Geoff Williams
How to Use Humor in Marketing Humor can lead to a marketing grand slam - as long as it's done right. mark for My Articles 11 similar articles
Fast Company
April 2009
Danielle Sacks
Lululemon's Cult of Selling Lululemon has created a cult following for its yoga gear. Its secret? The Secret, as well as other controversial self-help classics. mark for My Articles 41 similar articles
Fast Company
April 2009
Heath & Heath
Why Customers Will Pay You to Restrain Them It's a compelling idea: Might the future of business lie in encouraging shoulds rather than indulging wants? Could corporations help us bring out our better selves? mark for My Articles 1 similar article
Fast Company
April 2009
Dan Macsai
Successful Experiments in Customer Restraint Three cases of bundling up customer's wants and shoulds. mark for My Articles 57 similar articles
HBS Working Knowledge
March 18, 2009
John Quelch
Marketing After the Recession The author discusses why marketers must start planning today to reach consumers after the recession. mark for My Articles 174 similar articles
The Motley Fool
March 16, 2009
Rick Aristotle Munarriz
Churn, Baby, Churn Customer turnover is an important part of any subscriber business. mark for My Articles 1266 similar articles
Pharmaceutical Executive
March 1, 2009
Walker & Stahl
Activate Your Audience Marketers need to reach beyond disease awareness to spark "movement" communications campaigns. mark for My Articles 97 similar articles
U.S. Banker
March 2009
Anthony Malakian
Word of Mouth Takes Hold in Bank Marketing There's one marketing strategy that is almost guaranteed to get a 100-percent response rate: free food. At least that's what TD Bank, was hoping when it recently delivered 20,000 pizzas, in TD-branded boxes, to customers of pizzerias up and down the East Coast. mark for My Articles 7 similar articles
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