Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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U.S. Banker April 2009 Steve Garmhausen	Sun of N.J. Scores Big Sales After Bringing Reps In-House Sun National Bank in Vineland, N.J., has found a big difference between using investment sales representatives that work for a third-party broker-dealer and employing them directly.
InsideFlyer April 2009	Credit Card News Direct mail volume in the financial services sector is down dramatically - as much as 25 percent for 2008 from the 2007 levels.
Entrepreneur April 2009 Geoff Williams	How to Use Humor in Marketing Humor can lead to a marketing grand slam - as long as it's done right.
Fast Company April 2009 Danielle Sacks	Lululemon's Cult of Selling Lululemon has created a cult following for its yoga gear. Its secret? The Secret, as well as other controversial self-help classics.
Fast Company April 2009 Heath & Heath	Why Customers Will Pay You to Restrain Them It's a compelling idea: Might the future of business lie in encouraging shoulds rather than indulging wants? Could corporations help us bring out our better selves?
Fast Company April 2009 Dan Macsai	Successful Experiments in Customer Restraint Three cases of bundling up customer's wants and shoulds.
HBS Working Knowledge March 18, 2009 John Quelch	Marketing After the Recession The author discusses why marketers must start planning today to reach consumers after the recession.
The Motley Fool March 16, 2009 Rick Aristotle Munarriz	Churn, Baby, Churn Customer turnover is an important part of any subscriber business.
Pharmaceutical Executive March 1, 2009 Walker & Stahl	Activate Your Audience Marketers need to reach beyond disease awareness to spark "movement" communications campaigns.
U.S. Banker March 2009 Anthony Malakian	Word of Mouth Takes Hold in Bank Marketing There's one marketing strategy that is almost guaranteed to get a 100-percent response rate: free food. At least that's what TD Bank, was hoping when it recently delivered 20,000 pizzas, in TD-branded boxes, to customers of pizzerias up and down the East Coast.
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