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Prepared Foods
April 2009 |
Hitting the Shelves: Kids Learn to 'Smarten Up' To appeal to parents and children alike, several food and beverage products have undergone rebranding efforts to position themselves as educational.   |
ONLINE
May/Jun 2009
Cybele Elaine Werts |
Conference Swag, Goodies, Tchotchkes, and Collateral Materials: Marketing Information, Services, and Products Companies exhibiting at SLA invest in giveaways to effectively market their products. Does it work? |
CFO
May 1, 2009 |
No Questions Asked Few companies have embraced best practices for assessing the effectiveness of their marketing budgets. |
Reason
May 2009
Tim Cavanaugh |
Don't Measure Me, Bro Why broadcasters fear accurate audience ratings measured by the new Portable People Meter. |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
Entrepreneur
May 2009
Matt Thornhill |
Tap Into the Boomer Market Baby boomers: 76 million strong and a force to be reckoned with. |
Entrepreneur
May 2009
John Jantsch |
Referral Offers Your Customers Can't Refuse A great product or service and inviting customer experience is essential to building a steady stream of referrals to your business. |
Entrepreneur
May 2009
Barry Farber |
Close the Deal With Urgency Urgency is what gets top sellers up in the morning and keeps them fired up all day. |
Entrepreneur
May 2009
Sara Wilson |
Make it Big -- Locally Taking your business far and wide doesn't have to mean crossing state lines or landing national accounts. |
Entrepreneur
May 2009
Jennifer Wang |
Expand Your Customer Base With Coupons Frugality is top of the mind for today's consumers. |
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