Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Inc. June 2009	Ask Inc.: Selling Quirky Products to Retailers Mother Ink, maker of maternity tattoos, gets advice on retail displays and packaging.
HBS Working Knowledge June 8, 2009 Sean Silverthorne	The Return of the Salesman Salesmen have received a bad rap over the years, but increasingly the profession is drawing scholarly interest.
CRM June 1, 2009 David Myron	Social Media Spawns a New Era in Customer Intelligence Customer attitudinal information is what companies have been clamoring to obtain for years.
CRM June 1, 2009 Denis Pombriant	The New Currency of Social Media Active engagement gives us a chance to better understand the customer.
CRM June 1, 2009 Ian Jacobs	The New Interaction of Social Media Beyond marketing, the popular tools and techniques can also serve as a channel for support.
Financial Advisor June 2009 Evan Simonnoff	Questions For Nick Murray Advisors will never again find so many people sitting on so much cash, so desperately in need of help with their retirement plans. This is simply prospecting heaven.
Financial Advisor June 2009 Andrew Gluck	Social Networking And Advisors Advisors are barely scratching the surface in their use of social networking.
Registered Rep. May 28, 2009 John Churchill	Big Brands Fall Out of Favor With Wealthy A survey released yesterday of the nation's wealthiest individuals reveals that wealth management's biggest, most powerful brands -- including UBS, Wachovia, Bank of America and Goldman Sachs -- have lost a lot of credibility with their target audience.
IEEE Spectrum June 2009 Joshua J. Romero	Mars For The Rest Of Us Better cameras, greater bandwidth, and bigger displays put Mars within reach of armchair explorers and by maximizing what can be done from the ground NASA can make Mars exploration politically sustainable and financially worthwhile.
Bank Technology News June 2009 Michael Sisk	Find and Nurture Your Biggest Fans Banks are focusing their attention on the so-called "advocates" among their clientele; these customers not only buy more products and services, but they also recommend the institution to friends and family.
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