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Inc.
July 2009 |
Ask Inc.: Should a Marketing Pitch Be Focused or Comprehensive? What's the best strategy for a sales pitch when there are many services available?  |
Inc.
July 2009
Kelly Faircloth |
30 Memorable Marketing Campaigns Over three decades, Inc. has seen entrepreneurs, often with little cash but lots of creativity, produce clever marketing campaigns time and again. Here are 30 classic examples from the archives. |
Inc.
July 2009
Max Chafkin |
Using an Innovative Communications Strategy to Fight the Taliban Wexley School for Girls, an innovative ad agency that specializes in guerrilla marketing, is helping the Army's mission in Afghanistan  |
Pharmaceutical Executive
July 1, 2009
Megan Svensen |
Get Organized What community organizing can teach pharma marketers about building a brand. |
CRM
July 1, 2009
Christopher Musico |
On the Scene: New Beginnings from Within Customer Experience Summit '09: Improving the customer experience starts with a hard look in the mirror. |
Search Engine Watch
July 9, 2009
Justilien Gaspard |
Community Outreach for Public Relations and Links Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites. |
BusinessWeek
July 2, 2009
Ronald Grover |
Hollywood's Blockbuster Role for Product Placement Marketers from Audi to Nokia to GM are turning to hot shops like Ruben Igielko-Herrlich's Propaganda to get their wares into hit movies |
BusinessWeek
July 2, 2009
Einhorn & Byrnes |
In China, Coke Fights to Stay Ahead of Pepsi Now that its merger with juice maker Huiyuan has gone flat, Coke is hoping aggressive plant expansion and sharper marketing will keep its rival at bay |
CRM
July 1, 2009
Christopher Musico |
Making the Grade As the higher education sector finds itself struggling under a heavy course load - short-term admissions problems made worse by a systemic financial crisis - leading-edge universities are studying up on CRM. |
PHONE+
July 1, 2009
Bill Taylor |
Optimizing ROI Through Targeted Prospecting In any business, one of the most important decisions you will make is where to invest your limited resources. Here are tips for increasing your return on investment (ROI). |
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