Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Financial Planning August 1, 2009 John J. Bowen Jr.	Expert Positioning You must position yourself so that the clients you want to target see you as a true expert who can address their full range of problems, issues and opportunities.
U.S. Banker August 2009 Anthony Malakian	A New, Old Message San Antonio-based Frost Bank changed its advertising because they wanted people to realize that they have the same capabilities and sophistication that larger banks have.
The Motley Fool July 29, 2009 Rich Duprey	How to Kill Your Brand in One Easy Step Will renaming a store change the clothes that are sold?
Entrepreneur August 2009 Michael Port	Take Out the Garbage Ditch the canned sales tactics and say what you really mean.
The Motley Fool July 20, 2009 Alyce Lomax	Chipotle Cultivates a Homegrown Advantage Sponsoring a muckracking documentary helps the burrito baron promote its organic bonafides.
The Motley Fool July 17, 2009 Jennifer Schonberger	A New Business Model for the Digital Age "Wired" magazine's Chris Anderson talks about the future of "freemium."
PHONE+ July 16, 2009 Thomas B. Cross	Tapping Tutorials to Aid the Sales Process When technology sales animations are presented, complex concepts such as telecommunications, Internet, integrated access, outlook integration, VoIP/SIP, and many other complex systems are reduced to an easy-to-understand format.
The Motley Fool July 16, 2009 Alyce Lomax	Starbucks Plays the Name Game The Seattle Times reports that Starbucks plans to rebrand some stores with community-focused names such as "15th Avenue Coffee and Tea."
Search Engine Watch July 14, 2009 Herndon Hasty	What Can We Learn from Billy Mays? Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there's a lot in Mays' legacy that can be used to mold an effective search campaign that builds your brand online and drives action.
The Motley Fool July 14, 2009 Adrian Rush	YouTube Breaks United Even if United breaks guitars, the Web holds the power to foil substandard customer service.
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