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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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Financial Planning
August 1, 2009
John J. Bowen Jr.
Expert Positioning You must position yourself so that the clients you want to target see you as a true expert who can address their full range of problems, issues and opportunities. mark for My Articles 806 similar articles
U.S. Banker
August 2009
Anthony Malakian
A New, Old Message San Antonio-based Frost Bank changed its advertising because they wanted people to realize that they have the same capabilities and sophistication that larger banks have. mark for My Articles 9 similar articles
The Motley Fool
July 29, 2009
Rich Duprey
How to Kill Your Brand in One Easy Step Will renaming a store change the clothes that are sold? mark for My Articles 109 similar articles
August 2009
Michael Port
Take Out the Garbage Ditch the canned sales tactics and say what you really mean. mark for My Articles 1 similar article
The Motley Fool
July 20, 2009
Alyce Lomax
Chipotle Cultivates a Homegrown Advantage Sponsoring a muckracking documentary helps the burrito baron promote its organic bonafides. mark for My Articles 253 similar articles
The Motley Fool
July 17, 2009
Jennifer Schonberger
A New Business Model for the Digital Age "Wired" magazine's Chris Anderson talks about the future of "freemium." mark for My Articles 33 similar articles
July 16, 2009
Thomas B. Cross
Tapping Tutorials to Aid the Sales Process When technology sales animations are presented, complex concepts such as telecommunications, Internet, integrated access, outlook integration, VoIP/SIP, and many other complex systems are reduced to an easy-to-understand format. mark for My Articles 3 similar articles
The Motley Fool
July 16, 2009
Alyce Lomax
Starbucks Plays the Name Game The Seattle Times reports that Starbucks plans to rebrand some stores with community-focused names such as "15th Avenue Coffee and Tea." mark for My Articles 669 similar articles
Search Engine Watch
July 14, 2009
Herndon Hasty
What Can We Learn from Billy Mays? Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there's a lot in Mays' legacy that can be used to mold an effective search campaign that builds your brand online and drives action. mark for My Articles 11 similar articles
The Motley Fool
July 14, 2009
Adrian Rush
YouTube Breaks United Even if United breaks guitars, the Web holds the power to foil substandard customer service. mark for My Articles 9 similar articles
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