Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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BusinessWeek September 17, 2009	Picking the Winners Methodology How BusinessWeek and Interbrand pick the winners in our annual ranking (it's way more than name recognition)
CRM September 1, 2009 Marshall Lager	The Best of the Rest The Market Awards are done, but there's so much left to mock!
PHONE+ September 14, 2009 Cara Sievers	The Softer Side of PRM Telecom's indirect channel, vendors and their partners continue to see value in building and nurturing their relationships outside of mass e-mails, order submission platforms and partner portals.
InternetNews September 11, 2009	Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system.
U.S. Banker September 2009 Anthony Malakian	A Teachable Moment The lesson in Fifth Third s Web-based advertisements targeting high school and college students: Don t be that guy who is clueless about money management.
U.S. Banker September 2009 Richard S. Levick	Rebuilding Trust: How to Keep the Momentum Going The question at this critical juncture of the financial crisis is whether consumer outreach efforts by banks have been effective enough, and, if not, what more can be done to restore credibility and trust to an industry sorely in need of both?
BusinessWeek August 27, 2009 Jon Fine	Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business
Entrepreneur September 2009 Michael Port	The Human Approach Focus less on making your pitch and more on listening to what your customers need.
Wired August 24, 2009 Robert Capps	The Good Enough Revolution: When Cheap and Simple Is Just Fine You can drastically simplify a product or service in order to make it more accessible and still keep 80 percent of what users want -- making it Good Enough.
Search Engine Watch August 24, 2009 Erik Qualman	Socialnomics: It's a People Driven Economy, Stupid. The author provides an excerpt from his latest book on social media, economics, and marketing.
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