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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 2681-2690 Newer>
September 17, 2009
Picking the Winners Methodology How BusinessWeek and Interbrand pick the winners in our annual ranking (it's way more than name recognition) mark for My Articles 34 similar articles
September 1, 2009
Marshall Lager
The Best of the Rest The Market Awards are done, but there's so much left to mock! mark for My Articles 116 similar articles
September 14, 2009
Cara Sievers
The Softer Side of PRM Telecom's indirect channel, vendors and their partners continue to see value in building and nurturing their relationships outside of mass e-mails, order submission platforms and partner portals. mark for My Articles 171 similar articles
September 11, 2009
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. mark for My Articles 488 similar articles
U.S. Banker
September 2009
Anthony Malakian
A Teachable Moment The lesson in Fifth Third s Web-based advertisements targeting high school and college students: Don t be that guy who is clueless about money management. mark for My Articles 201 similar articles
U.S. Banker
September 2009
Richard S. Levick
Rebuilding Trust: How to Keep the Momentum Going The question at this critical juncture of the financial crisis is whether consumer outreach efforts by banks have been effective enough, and, if not, what more can be done to restore credibility and trust to an industry sorely in need of both? mark for My Articles 23 similar articles
August 27, 2009
Jon Fine
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business mark for My Articles 925 similar articles
September 2009
Michael Port
The Human Approach Focus less on making your pitch and more on listening to what your customers need. mark for My Articles 23 similar articles
August 24, 2009
Robert Capps
The Good Enough Revolution: When Cheap and Simple Is Just Fine You can drastically simplify a product or service in order to make it more accessible and still keep 80 percent of what users want -- making it Good Enough. mark for My Articles 79 similar articles
Search Engine Watch
August 24, 2009
Erik Qualman
Socialnomics: It's a People Driven Economy, Stupid. The author provides an excerpt from his latest book on social media, economics, and marketing. mark for My Articles
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