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Fast Company October 2009 Dan & Chip Heath |
Why Market Your Company With Stick-on Emotion When You Can Tap the Real Thing? A new generation of companies are competing using good will and philanthropy to help them advertise. |
Fast Company October 2009 Dan Macsai |
Making Nice: The Stops and Starts of Advertising for a Cause A list of companies using their slogans to help make a difference in the community. |
Fast Company October 2009 Nancy Lublin |
Stinking It Up: Lessons From a PR Failure We had a big party, but got no buzz. Lessons from a PR failure. |
Fast Company October 2009 Robert Safian |
Letter From the Editor: The Best Rivalry in Business, Refreshed If your product never changes, how do you keep it from getting boring? How do you hold onto your territory when new things are constantly emerging to tempt your customer away? You reinvent the packaging. |
BusinessWeek September 17, 2009 Kiley & Helm |
The Great Trust Offensive Companies as diverse as McDonald's, Ford, and American Express are revamping their marketing to win back that most valuable of corporate assets. |
BusinessWeek September 17, 2009 Burt Helm |
Turmoil in the Rankings As consumers rethink their priorities, companies struggle to revamp their marketing. Here's who's coming out ahead. |
BusinessWeek September 17, 2009 Einhorn & Balfour |
Pepsi's Web-Smart Thrust into China Pepsi's promotions have made it the No. 1 cola in the mainland. |
BusinessWeek September 17, 2009 Spencer E. Ante |
At Amazon, Marketing Is for Dummies Instead of lavish ads, it invests in technology and distribution -- and the results are startlingly effective |
BusinessWeek September 17, 2009 Jack Ewing |
As the Race Slows Down, Audi Hits the Gas The German carmaker is pouring money into marketing to expand its share of the luxury market and push diesel models in the U.S. |
BusinessWeek September 17, 2009 Matthew Boyle |
Campbell's: Not About to Let the Soup Cool The recession has proved a boon, but to stay dominant the company is launching new products and wooing the Russian market |
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