MagPortal.com   Clustify - document clustering
 Home  |  Newsletter  |  My Articles  |  My Account  |  Help 

Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 2691-2700 Newer>
Fast Company
October 2009
Dan & Chip Heath
Why Market Your Company With Stick-on Emotion When You Can Tap the Real Thing? A new generation of companies are competing using good will and philanthropy to help them advertise. mark for My Articles 3 similar articles
Fast Company
October 2009
Dan Macsai
Making Nice: The Stops and Starts of Advertising for a Cause A list of companies using their slogans to help make a difference in the community. mark for My Articles 11 similar articles
Fast Company
October 2009
Nancy Lublin
Stinking It Up: Lessons From a PR Failure We had a big party, but got no buzz. Lessons from a PR failure. mark for My Articles 17 similar articles
Fast Company
October 2009
Robert Safian
Letter From the Editor: The Best Rivalry in Business, Refreshed If your product never changes, how do you keep it from getting boring? How do you hold onto your territory when new things are constantly emerging to tempt your customer away? You reinvent the packaging. mark for My Articles 75 similar articles
BusinessWeek
September 17, 2009
Kiley & Helm
The Great Trust Offensive Companies as diverse as McDonald's, Ford, and American Express are revamping their marketing to win back that most valuable of corporate assets. mark for My Articles 122 similar articles
BusinessWeek
September 17, 2009
Burt Helm
Turmoil in the Rankings As consumers rethink their priorities, companies struggle to revamp their marketing. Here's who's coming out ahead. mark for My Articles 30 similar articles
BusinessWeek
September 17, 2009
Einhorn & Balfour
Pepsi's Web-Smart Thrust into China Pepsi's promotions have made it the No. 1 cola in the mainland. mark for My Articles 199 similar articles
BusinessWeek
September 17, 2009
Spencer E. Ante
At Amazon, Marketing Is for Dummies Instead of lavish ads, it invests in technology and distribution -- and the results are startlingly effective mark for My Articles 635 similar articles
BusinessWeek
September 17, 2009
Jack Ewing
As the Race Slows Down, Audi Hits the Gas The German carmaker is pouring money into marketing to expand its share of the luxury market and push diesel models in the U.S. mark for My Articles 138 similar articles
BusinessWeek
September 17, 2009
Matthew Boyle
Campbell's: Not About to Let the Soup Cool The recession has proved a boon, but to stay dominant the company is launching new products and wooing the Russian market mark for My Articles 115 similar articles
<Older 2691-2700 Newer>    Return to current articles.