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CRM September 1, 2009 |
The 2009 Market Leaders - Marketing Solutions Here are the top five rated companies in the marketing resource management category. |
CRM September 1, 2009 |
The 2009 Market Leaders - Sales Force Automation Here are the top five rated companies in the sales force automation category. |
InsideFlyer October 2009 |
60 Seconds with Rick Rasmussen, Director of Customer Loyalty at Alaska Airlines Mileage Plan. Alaska Airlines recently hosted a wine reception for its MVP Gold members. What other types of events have you held for your elite members and why do you host them? |
InsideFlyer October 2009 |
Randy Petersen's Opening Remarks It is the marketing moves United has made in recent months that is really setting this airline apart. |
The Motley Fool September 25, 2009 Mac Greer |
Video: How Costco Keeps Its Customers Just how far will Costco go to keep its customers as it battles it out with competitors like Wal-Mart, BJ's Wholesale Club, and Target? In this third of three video installments, Costco CEO Jim Sinegal talks about keeping customers happy. |
CRM September 1, 2009 Lauren McKay |
Do You Accept the Terms of Engagement? Eager to play with social media, employees of CRM vendors are finding themselves burdened by new rules. |
Bank Systems & Technology September 17, 2009 Maria Bruno-Britz |
PNC's Tom Kunz Cracks the Gen Y Code With Targeted Products At PNC Elite 8 honoree Tom Kunz is creating targeted products that will appeal to a generation with a different mind-set about financial services. |
Entrepreneur October 2009 Geoff Williams |
What Have You Done for Me Lately? Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering. |
InternetNews September 22, 2009 |
Yahoo Launching $100M Global Branding Blitz Yahoo today unveiled plans to launch an ambitious global branding campaign, seeking to define itself as the center people's online lives. |
Fast Company October 2009 Aric Chen |
Li Ning and Ziba Design Want to Build China's First Truly Global Brand A Chinese superstar athlete and an American design firm join forces, looking to build China's first truly global brand. |
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