Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2711-2720 Newer>

Fast Company November 2009 Kate Rockwood	Prime Access' LGBT Media Strategy Howard Buford, 50, has created LGBT-targeted advertising for companies such as JPMorgan Chase, Hyatt, and Showtime. Each year, Prime Access reports on which brands are perceived to be the most and least gay-friendly.
Fast Company November 2009 Nancy Lublin	How to Write a Mission Statement that Isn't Dumb Why most mission statements are dumb -- and how to write one that isn't.
Food Processing October 2009	Nielsen, IRI Joint Venture for Consumer Shopping Panels The pool of households will be owned by the joint venture, but the techniques used for projecting, analyzing and delivering insights will remain proprietary to each company.
Registered Rep. October 5, 2009 Kristen French	Merrill Launches Branding Campaign; Recruiting Net Positive The new campaign Monday will cost the firm $20 million in the fourth quarter, the most Merrill has ever spent on marketing.
Search Engine Watch October 1, 2009 Melissa Mackey	PPC Integration: Integrating PPC with Offline Marketing, Part 3 Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices.
Inc. October 1, 2009 Leigh Buchanan	Obituary: The Genius of John S. Barry The creator of WD-40, John S. Barry, died at 84 of pulmonary fibrosis on July 3. Though Barry was celebrated as a marketing genius, his masterstroke was to flout the first law of marketing: He refused to position the product.
CRM September 1, 2009	The 2009 CRM Market Awards: The 2009 Market Leaders CRM magazine's eighth annual Market Leader awards rate the top five companies in 10 categories.
CRM September 1, 2009 Lauren McKay	The 2009 Elite - ISS Belgium Sweeps Up Sales A services company makes a clean start with Microsoft Dynamics CRM.
CRM September 1, 2009 Christopher Musico	The 2009 Elite - NBC Universal Airs a Winning Program NBC Universal unifies its systems - and maximizes sales opportunities - on the Salesforce.com platform.
CRM September 1, 2009 Jessica Tsai	The 2009 Elite - ShipServ Sets Sale Despite the economic storm, a maritime-industry e-marketplace stays afloat with Marketo lead management.
<Older 2711-2720 Newer> Return to current articles.