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InternetNews October 26, 2009 |
Microsoft Nixes 'Family Guy' Windows 7 Special Apparently there are limits to how far Microsoft will go to promote Windows 7. |
U.S. Banker November 2009 Anthony Malakian |
The Color of Small Business A vibrant ad campaign helps a small Maine bank capture more commercial customers and wins it an award, to boot. |
BusinessWeek October 22, 2009 Ronald Grover |
CBS Is Looking More Like a Tiffany Network Its audiences are grayer than the average, but they're also bigger -- and advertisers like their purchasing power |
PHONE+ October 21, 2009 Amanda Berkey |
Text Your Way to Marketing Success Here are some examples of how text messaging can be used to target and communicate with customers in a business-to-business setting. |
CRM October 1, 2009 Marshall Lager |
The Message Has Two Faces Find the truth hiding behind the brand. |
BusinessWeek October 15, 2009 Lowry & Helm |
Blasting Away at Product Placement Critics consider the practice stealth advertising - and are pressuring the FCC for tougher regulation. |
The Motley Fool October 15, 2009 Rich Duprey |
Private Labels: The Death Star for Branded Goods Kellogg plans to laser-etch cereal to protect its brand from encroachment. |
InternetNews October 14, 2009 |
'Family Guy' to Promo Windows 7 -- Seriously The Jerry Seinfeld/Bill Gates ads fizzled; now Microsoft is turning to the creator of the Family Guy cartoon series to showcase Windows 7 with humor. |
Fast Company November 2009 Ellen McGirt |
Intel Risks It All (Again) How Sean Maloney and brand guru Deborah Conrad are helping Intel's first carpet-dweller CEO re-engineer the company once known as Chipzilla - and free the bong. |
Fast Company November 2009 Kate Rockwood |
American Airlines' Gay-Friendly Skies George Carrancho, 43, manages American Airlines' Rainbow Team, the first dedicated LGBT sales staff and Web site to target the $65 billion American gay and lesbian travel industry. |
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