Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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InternetNews November 24, 2009	Apple Joins AT&T/Verizon Food Fight iPhone maker jumps in on the side of its network provider in an increasingly nasty war of words over smartphones and 3G networks.
Popular Mechanics November 20, 2009 Erin McCarthy	Dwayne Johnson Promotes Space Exploration for NASA (Video!) NASA felt he was the perfect person to spearhead the agency's new series of public service announcements.
The Motley Fool November 20, 2009 Brian Orelli	Taking Fido on Your Trip? There's a Drug for That. No more dog vomit in the cup holders.
InternetNews November 19, 2009	AT&T and Verizon Set for Court Battle For AT&T, it appears the 'truth hurts' even more after suffering first set back in legal fight over Verizon 3G ads.
The Motley Fool November 19, 2009 Rick Aristotle Munarriz	AT&T Tells Verizon: Yeah, There's a Slap for That The battle between AT&T and Verizon Wireless advertisements is heating up.
HBS Working Knowledge November 18, 2009 Julia Hanna	HBS Cases: Customer Feedback Not on elBulli's Menu The world is beating a path to Chef Ferran Adria's door at elBulli, but the business owner has said he doesn't care whether or not customers like his product. This article describes why this marketing philosophy is a success in this case.
InternetNews November 17, 2009	Verizon to AT&T: 'Truth Hurts' About Coverage Ads Verizon is not backing down in the face of a lawsuit filed by rival AT&T requesting that it pull ads comparing the coverage areas of the two firms' 3G networks, which AT&T said are misleading.
PHONE+ November 13, 2009	Case Study: Golden State Warriors Engage Fans With Vontoo Interactive Video Vontoo voice marketing uses VoIP technology to send permission-based messages. By incorporating video in the V2 product, Vontoo has created a truly engaging and exciting method of marketing to customers.
CRM November 2009 Lauren McKay	The Vendor Vultures Salesforce.com added contact management, putting it into competition with Act! and GoldMine. This is just one example of the many efforts by CRM vendors to acquire customers from competitors by adding features, offering rebates, and promising cost savings.
CRM November 2009 Jessica Tsai	Sales Away into the Cloud Software-as-a-service has expanded horizons -- but your sales reps may ultimately need a unified solution.
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