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Inc.
December 1, 2009
Bobbie Gossage |
An Extreme Brand Makeover In 2008, Zhena Muzyka hired Stuart Avery Gold, the former COO of Republic of Tea, one of her company's larger competitors, to give the brand a top-to-bottom makeover.   |
The Motley Fool
December 4, 2009
Anand Chokkavelu |
This Was One Good Wall Street PR Move Can you imagine how quickly any extra-exuberant holiday partying at Goldman Sachs or Morgan Stanley would get on YouTube? |
The Motley Fool
December 2, 2009
Rick Aristotle Munarriz |
Sirius Marketing in Motion The ad just doesn't add up. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
AFP eWire
November 24, 2009 |
Tricks of the Trade: Integrate the "4 Ps" of Traditional Marketing into Your Plan Can nonprofits apply the traditional marketing mix and achieve great fundraising results? |
The Motley Fool
November 25, 2009
Matt Koppenheffer |
Foolish New Slogans for Bad Old Banks These industry taglines could use just a bit more honesty. |
Entrepreneur
December 2009
Jason Daley |
The Giving Vine Through cause marketing OneHope is working to improve many lives. |
Entrepreneur
December 2009
Carol Tice |
A New Approach With the Old Guard To reinvent direct mail, Zumboz brought in a veteran who delivered $8 million in big-name investment. |
Fast Company
December 2009
Nancy Lublin |
Why Not-For-Profits Should Enlist Celebrity Spokespeople Why celebrity-seeking not-for-profits should find a friend like David Arquette. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
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