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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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December 1, 2009
Bobbie Gossage
An Extreme Brand Makeover In 2008, Zhena Muzyka hired Stuart Avery Gold, the former COO of Republic of Tea, one of her company's larger competitors, to give the brand a top-to-bottom makeover. mark for My Articles 93 similar articles
The Motley Fool
December 4, 2009
Anand Chokkavelu
This Was One Good Wall Street PR Move Can you imagine how quickly any extra-exuberant holiday partying at Goldman Sachs or Morgan Stanley would get on YouTube? mark for My Articles 462 similar articles
The Motley Fool
December 2, 2009
Rick Aristotle Munarriz
Sirius Marketing in Motion The ad just doesn't add up. mark for My Articles 1016 similar articles
Bank Technology News
December 2009
John Adams
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. mark for My Articles 459 similar articles
AFP eWire
November 24, 2009
Tricks of the Trade: Integrate the "4 Ps" of Traditional Marketing into Your Plan Can nonprofits apply the traditional marketing mix and achieve great fundraising results? mark for My Articles 286 similar articles
The Motley Fool
November 25, 2009
Matt Koppenheffer
Foolish New Slogans for Bad Old Banks These industry taglines could use just a bit more honesty. mark for My Articles
December 2009
Jason Daley
The Giving Vine Through cause marketing OneHope is working to improve many lives. mark for My Articles 39 similar articles
December 2009
Carol Tice
A New Approach With the Old Guard To reinvent direct mail, Zumboz brought in a veteran who delivered $8 million in big-name investment. mark for My Articles 3 similar articles
Fast Company
December 2009
Nancy Lublin
Why Not-For-Profits Should Enlist Celebrity Spokespeople Why celebrity-seeking not-for-profits should find a friend like David Arquette. mark for My Articles
November 24, 2009
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. mark for My Articles 888 similar articles
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