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CRM
February 2010
Jessica Tsai |
High Five for DB5 With InfoStreet, a consultancy gets enterprise-caliber efficiency on a small-business budget.   |
CRM
February 2010
Christopher Musico |
Sales Enablement Tools Make the Selling Simpler: Organizations want sales reps to have access to the right information at the most critical moments. |
Bank Technology News
February 2010
Rebecca Sausner |
You Are Not Your Target Market In financial services, US Bank, Wells Fargo, Bank of America, AIG, and many others reach out to consumers constantly, and in unique ways. |
U.S. Banker
February 2010
Matthew de Paula |
Good for Business Understanding that they are only as healthy as the communities they serve, banks are using their marketing prowess to help clients sell everything from burgers to bikes. |
U.S. Banker
February 2010
Kathy Brister |
GE Capital Thinks Small After suffering staggering commercial real estate losses, GE s financing unit shifts its focus to small businesses. |
Insurance & Technology
January 25, 2010
Anthony O'Donnell |
New York Life Microsite Plays to Changing Consumer Attitudes The GuaranteesMatter site uses rich media to contextualize the financial crisis, emphasize historical strength of mutuals and suggest solutions for addressing lowered 401(k) balances and other financial protection concerns. |
Entrepreneur
February 2010
Jennifer Wang |
10 Brilliant Marketing Ideas From radio to YouTube clips, 10 companies that changed everything. |
Entrepreneur
February 2010
Michael Port |
Give Them More to Love To keep your customers coming back, provide more reasons to appreciate what you offer. |
Entrepreneur
February 2010
Jennifer Wang |
Stand Out in a Crowd Creative business cards are the ones people remember. |
Entrepreneur
February 2010
Jennifer Lawler |
Rewarding the Repeaters Loyalty programs can keep your best customers coming back for more. |
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