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BusinessWeek
April 22, 2010
Roben Farzad |
Is the Times Ready for a Newspaper War? A new Wall Street Journal local section may win ads away from The New York Times.   |
Fast Company
May 2010
Mark Borden |
The Mekanism Guarantee: They Engineer Virality Its viral ad work runs from lowbrow to esoteric to downright scary -- and that's all part of the plan. The machine behind production/ad shop Mekanism. |
Fast Company
May 2010 |
Freaks and Geeks Take a look at some of the works from the minds of production/ad shop Mekanism. |
Fast Company
May 2010
Ben Paynter |
Five Steps for Consumer Brands to Earn Social Currency Major consumer brands still have a lot to learn as social tools continue to proliferate. |
Fast Company
May 2010
Ben Paynter |
NASCAR: Race Against Time The brand battle for logo exposure on Nascar tracks kicks into fourth gear. |
The Motley Fool
April 16, 2010
Rick Steier |
Nike Stands by Its Tiger Nike's new commercial parlays a message from Tiger Woods deceased father into PR gold. |
The Motley Fool
April 12, 2010
Alyce Lomax |
Recycling: The New Competitive Advantage? Eco-friendly services are increasingly part of our retail experience. |
Sports Central
April 8, 2010
Kevin Beane |
Two Thumbs Down For Tiger and Nike Have you seen the new Nike Tiger Woods commercial? |
Inc.
April 5, 2010 |
How to Sell to Coca-Cola Hint: Be different. And then make sure you prove it to us. |
Inc.
April 5, 2010 |
How to Sell to UPS Hint: Know your limits, be realistic, and don't oversell yourself. |
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