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The Motley Fool
June 10, 2010
John Rosevear |
General Motors' Completely Stupid Idea A new low from a company that has set some mighty low lows in the past.   |
The Motley Fool
June 9, 2010
Jennifer Schonberger |
Aflac's Story: How a Duck Beat Ray Romano The company's marketing campaign proves animals strike a chord with consumers. |
AFP eWire
June 8, 2010
Jonathon Grapsas |
Direct Mail in a Digital World Despite a drop in income in Canada in 2009, cash income from direct mail still accounts for 60 percent of all onetime cash gifts and 20 percent of all income from individuals. |
AFP eWire
June 8, 2010
Tom Ahern |
Deciding What Goes Into Your Donor Newsletter A good donor newsletter stirs pleasure in its readers. It reassures them that the mission is still urgent and relevant. |
Search Engine Watch
June 8, 2010
Jennifer Van Iderstyne |
Build Links Without a Computer If you have a quality website with link-worthy content, here are four ways you can gain links offline. |
The Motley Fool
June 8, 2010
Anders Bylund |
Lies, Statistics, and Apple's Marketing "Do as we say, not as we do." That's not how you build the future of the Internet. |
HBS Working Knowledge
June 7, 2010
Julia Hanna |
Improving Brand Recognition in TV Ads Repeating or "pulsing" brief images of a brand can significantly reduce the likelihood that viewers will zap it. |
The Motley Fool
June 7, 2010
Tom Cadorette |
What Will Apple Announce Today at WWDC 2010? It's a big day for the Apple hype machine. |
BusinessWeek
June 3, 2010
Ratnam et al. |
GE, Pratt & Whitney, and a Big-Bucks Media War GE is using a political-style campaign to persuade Congress to keep funding the F-35 backup engine program |
The Motley Fool
June 3, 2010
Rick Aristotle Munarriz |
Is BP the Next Palm? BP as a brand is as good as dead. |
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