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AFP eWire
July 6, 2010 |
Three Ways to Define Your Target Audience When nonprofit marketing and fundraising programs fail, organizations too frequently blame the tactics.   |
BusinessWeek
July 1, 2010
Crayton Harrison |
Landon Donovan: Mexican Marketers' Bad Guy The U.S.-Mexico rivalry makes Donovan the perfect bad guy for Mexican marketers. |
CRM
July 1, 2010
Aaron Strout |
4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook). |
The Motley Fool
July 1, 2010
Anders Bylund |
No iPhone For You, Verizon! Motorola and Verizon posted a full-page ad for the upcoming Droid X smartphone in recent issues of The New York Times. To me, this is a clear sign that Verizon won't get iPhones in inventory anytime soon. |
CRM
July 2010
Juan Martinez |
Reading the Text McGraw-Hill learns to sell smarter. |
The Motley Fool
June 30, 2010
Jim Royal |
Coke Teaches the World Cup to Sing If Coca-Cola knows how to do anything, it's marketing, and as World Cup fever sweeps the world, the company's showing that it knows how to keep everyone cool. |
PHONE+
Don Farrell |
Use the 3 Rules in Loyalty Sales Calling, Drive the Greatest Revenue Results Loyalty, vs. any other adjective or adverb you can come up with, is the best way to approach selling your potential clients for immediate and long-term results. |
U.S. Banker
July 2010
Howard Stock |
Worthwhile Wordplay? With the ranks of the affluent shrinking, some banks are downplaying the wealth in their wealth management marketing. Can a shift in semantics make a difference? |
U.S. Banker
July 2010
Bonnie McGeer |
That Loving Feeling If Virginia is for lovers, then this bank is out to win over the jilted and broken-hearted. |
The Motley Fool
June 29, 2010
Anders Bylund |
Will Verizon Truly Rule the Air? Can you hear Verizon now? Good. We'll stop asking, then. The new Verizon catchphrase is, "Rule the Air." |
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