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BusinessWeek
July 22, 2010
Matt Robinson |
The Infomercial Business Goes Mainstream After years of pitching kitchen gadgets and closet organizers on late-night TV, the infomercial business is going bricks-and-mortar.   |
Entrepreneur
August 2010
Jason Daley |
Green Fallout The era when green marketing meant sunny logos and big environmental claims is over. Just ask BP. |
Entrepreneur
August 2010
Jennifer Wang |
Don't Wait to Apologize In a PR crisis, act NOW. |
PHONE+
Jack Singer |
Consistently Outperform Your Sales Competitors Train yourself to become an active listener with your sales clients. |
The Motley Fool
July 16, 2010
Mac Greer |
BP's Mess and Why You Don't Mess With Texas An interview with marketing guru Roy Spence, who offers up some advice for BP. |
BusinessWeek
July 15, 2010
Duane Stanford |
Coke's World Cup Song is a Marketing Winner Wavin' the Flag has boosted sales and light-heartedly tied its brand to things young consumers care about - soccer and pop music. |
The Motley Fool
July 15, 2010
Anders Bylund |
Verizon Presents: Alien Technology Is the Droid X powerful, or just creepy? Teaser ads would suggest the latter. |
InternetNews
July 14, 2010 |
How Will Apple Handle iPhone 4 Antenna PR Mess? A massive public-relations campaign? A recall? Something else? Experts weigh in on Apple damage control as controversy reigns surrounding the new phone's "death grip" issue. |
The Motley Fool
July 12, 2010
Alyce Lomax |
American Eagle: Smartphones and Desperate Times Last week's retail same-store sales data revealed the desperate promotions retailers rolled out in June to lure in shoppers. Just how shameless will retailers get for back-to-school season? |
BusinessWeek
July 8, 2010
Burt Helm |
Ethnic Marketing: McDonald's Is Lovin' It McDonald's is increasingly taking its marketing cues from minority groups, which it considers to be trendsetters for white America. |
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