Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM September 2010 Lauren McKay	Retired and Retried A unit of Prudential Financial invests in Salesforce.com to revive a lethargic sales and customer retention program.
CRM September 2010 Juan Martinez	Learning a Valuable Lesson Becker Professional Education studies RightNow Technologies' sales and marketing tools.
PHONE+ JoAn Majors	Never Take 'No' From Someone Who Can't Say 'Yes' Any sales situation is controlled by whoever's asking the questions -- and this can make all the difference to a salesperson dealing with an indecisive prospect.
Job Journal September 5, 2010 Clive Miller	How to Succeed in Sales on Commission Only Commissioned sales can be quite lucrative if you have the skills and a good product.
The Motley Fool September 2, 2010 Rick Aristotle Munarriz	Who Killed the ETRADE Baby? The mouthy ETRADE Baby who has anchored the discount broker's ads over the past couple of years is nowhere to be found.
The Motley Fool September 1, 2010 Selena Maranjian	Procter Doesn't Gamble Smart companies will manage even the weirdest risks to get publicity.
Financial Planning September 1, 2010 Dan Moisand	Enough Communication Many colleagues around the country have lamented to me that they have not weaned their clients off the frequent communications. They believe recent events are more troublesome to their clients because the clients have been so tuned into the news for so long.
U.S. Banker September 2010 Bonnie McGeer	Sounding Reveille Amex's Booming campaign aims to inspire small businesses with tales of others success.
Information Today August 26, 2010	"Geek the Library" Campaign Now Available to All U.S. Libraries The campaign is designed to highlight the vital role of public libraries in today's challenging economic environment and to increase local library support.
PHONE+ Weldon Long	Effective Questioning Combats Centuries-Old Selling Problem The author explains how effective questioning can direct the sales process to a successful conclusion for both the buyer and the seller.
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