Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool September 16, 2010 Mike Dano	How Will Wireless Carriers Sell Tablets? Should tablets make voice calls? Should they share the same data plan as smartphones? Should carriers subsidize the cost of tablets?
Fast Company October 2010 Stephanie Schomer	Swizzle Sticks: The Ultimate Affordable (Not to Mention Adorable) Promo Tools The swizzle stick -- part branding platform, part beverage accessory -- ensures that no cocktail goes unadorned.
CRM September 15, 2010 Lauren McKay	Salesforce.com Outshines Competitors on Gartner Magic Quadrant for Sales Force Automation Client interest in solutions for sales force automation remains strong, according to this year's Gartner Magic Quadrant for Sales Force Automation.
The Motley Fool September 14, 2010 Rick Aristotle Munarriz	Long Live the ETRADE Baby The investing infant makes a comeback in new ETRADE ads.
HBS Working Knowledge September 13, 2010 Martha Lagace	The Consumer Appeal of Underdog Branding Research explains how and why a "brand biography" about hard luck and fierce determination can boost the power of products in industries as diverse as food and beverages, technology, airlines, and automobiles.
BusinessWeek September 9, 2010 Coleman-Lochner & Keehner	Ultimate Fighting as a Fashion Statement A brand veteran bets big on the rough-and-tumble cage sport
CRM September 2010 Juan Martinez	Putting the Pieces in All the Right Places It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?
CRM September 2010 Juan Martinez	Got Game? Marketers turn to in-game advertising for product placements targeting more-engaged consumers.
CRM September 2010 David Rich	Marketing on a Leash Tight budgets and heightened expectations combine to pose a challenge.
CRM September 2010 Juan Martinez	Required Reading: Marketers, Start Your Engines Customers can extend the reach of your marketing campaigns - but you have to know how to motivate them.
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