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CRM
October 1, 2010
Juan Martinez |
Badges? We Don't Need No Stinkin' Badges Location-Based Marketing Summit '10 -- Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges.   |
CRM
September 25, 2010
Dan Hill |
The Emotional Path to Success Moving beyond on-message marketing. |
BusinessWeek
September 30, 2010
Mark Clothier |
Why Harley Is Showing Its Feminine Side Harley-Davidson has felt the economic downturn keenly and is increasing its female-targeted marketing efforts this year. |
Financial Planning
October 1, 2010
Bogan & Doss |
The Marketing Plan You'll Need The struggle many advisors face is that active marketing can seem as daunting and complex as a piano concerto by Johann Sebastian Bach. |
Home Theater
September 29, 2010
Mark Fleischmann |
Bar Codes Come to TV Ads Though TV barcodes have appeared on European and Asian TV screens, this was among their first uses in the United States, as well as their first use by an advertiser. |
PHONE+
Vivian Hairston Blade |
5 Myths Every Business Must Avoid to Survive the Recovery Five common myths that keep businesses preoccupied with short-term results at the cost of long-term planning and customer retention strategies. |
The Motley Fool
September 17, 2010
Alyce Lomax |
Don't Ignore This Essential Asset When you're sizing up investments, brand matters. The way people feel about a company and its brand can affect demand for its products and services for years to come. |
BusinessWeek
September 16, 2010
Sommer Saadi |
Crowdsourcer Threadless' Life Beyond T-shirts With designs vetted by devotees, Threadless has helped Dell sell computers and Havaianas sell flip-flops. Next up: Expanding into brick and mortar retail chains |
BusinessWeek
September 16, 2010
Andrew Roberts |
Now the Kids Can Wear Designer Outfits Gucci, Dior, and others are targeting toddlers -- and even pets -- as a growth market for status-conscious parents |
Search Engine Watch
September 16, 2010
Jacob Morgan |
Visualizing the Social CRM Process This simple six-step process will help you create a social customer relationship management strategy for your organization. |
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