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Pharmaceutical Executive
October 1, 2010 |
Pharmacies are Our Friends An underutilized sales resource, pharmacies and their staffs can help lead to improved scrip fulfillment and increased business.   |
Pharmaceutical Executive
October 1, 2010 |
Optimizing TV Advertising Placements & Results Brand managers choosing to advertise an anti-depressant on "Criminal Minds" may not be making the best choice. New methodologies reveal "Law & Order: Special Victims Unit" along with "The Bachelor" to be shows favored by depressives. |
PHONE+
Riklan & Taylor |
5 Tips for Selling in a Down Economy Five tips from sales superstars on how to successfully sell in a down economy. |
CRM
October 2010
Lauren McKay |
A Healthy Dose of User Adoption UnitedHealthcare overhauls its CRM program to embrace an on-demand solution that users will actually use. |
Fast Company
November 2010
Heath & Heath |
The Heaths Say Consumers Must Feel a Deep Felt Need Dan Heath and Chip Heath explain why it's not enough to give people something they need. |
Information Today
October 18, 2010
Carol Ebbinghouse |
New Platform, New Product Mix, New Market, New Pricing -- LexisNexis Advance LexisNexis is targeting the solo and microfirms with the new Lexis Advance. These lawyers don't have librarians or law libraries. |
CRM
October 13, 2010
Juan Martinez |
Geico Named DMA's Marketer of the Year Direct Marketing Association 2010 -- Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora. |
BusinessWeek
October 14, 2010
Joel Stein |
Spreading the Jersey State of Mind New Jersey's worst stereotypes have created a marketing boon - and others are noticing. |
CRM
October 13, 2010
Juan Martinez |
Has Direct Marketing Lost Its Sense of Direction? With so many new products and channels, and an intensifying demand to show return on investment, what's approach can ensure that direct marketers remain effective? |
The Motley Fool
October 13, 2010
Anders Bylund |
Apple's Latest Victory Apple lands a trademark registration for an already tired phrase. |
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