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Fast Company
November 2010
Rachel Arndt |
Rebranding and Redesigning Your Company: Color Management Conference Today, color is essential to signaling status and intent, especially for a brand's public image - its logo. We rounded up recent redesigns that the printing professionals will be critiquing this year in Phoenix.   |
Fast Company
November 2010
Heath & Heath |
How to Pick the Perfect Brand Name Dan Heath and Chip Heath on what we can learn from the world's brand kings. |
BusinessWeek
November 24, 2010
Felix Gillette |
Don Draper's Revenge Everyone is waiting for Omnicom, Interpublic, WPP, and Publicis to fade away. But these lumbering advertising behemoths have advantages over smaller, cutting-edge firms |
Investment Advisor
November 17, 2010
Peter Montoya |
Wasted Time, Wasted Money, and Wasted Hope These Hail Mary marketing strategies are almost guaranteed to fail |
Financial Planning
December 1, 2010
Stephanie Bogan |
Talking Back There is a strong argument that the very process of asking for feedback can help to build strong client relationships. |
Financial Planning
December 1, 2010
Deena Katz |
Dear Client The dichotomy of good and bad economic news continues to reign as the theme of the day. So the real question is, "What should you do about it?" |
CIO
November 19, 2010
Maryfran Johnson |
Why CIOs Should Friend CMOs The CMO is still a ways off your radar screen. With the rise in the influence of social media on your business, it's time to get better acquainted. |
CIO
October 4, 2010
Thomas Wailgum |
CMOs and CIOs: Can This Relationship Be Saved? Both of you understand the importance of digital marketing to your company - but CIOs and CMOs are not speaking the same language or playing well together, new research shows. CIOs should take the initiative now, or suffer when the CMO does an end-run around IT. |
CRM
November 22, 2010
Lauren McKay |
Lithium's Social is "Suite" Lithium Technologies rolls out a fully integrated suite of social tools, complete with commerce, support, and brand-awareness-specific offerings. |
The Motley Fool
November 19, 2010
Jason Moser |
This Could Be the Brand of the Century How brand power gives Netflix an edge. |
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