Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 3081-3090 Newer>

CRM January 2011 Koa Beck	Taxpayers Demand CRM The U.S. government struggles as the entity most resistant to change
Financial Planning January 1, 2011 Donna Mitchell	Spreading the News After being educated about the requirements for a CFP and the approach these planners take in offering financial advice, consumers say they are more likely to seek out a CFP for help with managing their money.
U.S. Banker January 2011 Michael Sisk	Center of Attention Long viewed as a necessary evil, the call center is emerging as a vital cross-selling and revenue-driving tool.
U.S. Banker January 2011 Steve Garmhausen	Taking the Bank to the Workplace Comerica and other regional players are stepping up marketing efforts to large companies in hopes of winning over more of their employees.
U.S. Banker January 2011 Matthew De Paula	Pedaling for Publicity Regions Bank uses an unconventional corporate icon to put a fun spin on its marketing.
CRM December 20, 2010 Koa Beck	Alcatel-Lucent Announces Contactless Payment and Loyalty Pilot for Sanoma Magazines With contactless stickers and an e-wallet, publisher hopes to enhance magazine marketing at the point of sale.
The Motley Fool December 22, 2010 Seth Jayson	Does This Make Harte-Hanks a Sell? Is Harte-Hanks sending any potential warning signs? Take a look at the chart below, which plots revenue growth against AR growth, and DSO.
InternetNews December 22, 2010	Motorola Ad Mocks Tablet PC Competitors New teaser ad takes swings at Apple and Samsung as Motorola takes aim at fast-growing tablet PC market.
Pharmaceutical Executive December 1, 2010 David Chapin	Taking Advantage of the Science Behind Marketing Being strategic and applying data tools effectively will go a long way in helping to produce analytics that drive sales
Pharmaceutical Executive December 1, 2010 Andrea LaFountain	Adherence Equation: The Code is Cracked! Putting science front-and-center in the design of patient adherence programs can lead to a better understanding of the commitment required to get patients to take their medicine
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