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Fast Company
February 2011
Stephanie Schomer |
Perfecting Your Flight Accommodations With Pete Guard of Boeing Pete Guard is leading Boeing's efforts to improve in-flight design and comfort for aging passengers.   |
Fast Company
February 2011
Stephanie Schomer |
Deb Citrin of Philips Home Healthcare Weaves a Boomer Safety Net Deb Citrin is rethinking how to market products for the elderly - by targeting their aging children. |
Fast Company
February 2011
Stephanie Schomer |
How Boomer Bodysuits Help Researchers Empathize With the 50+ Crowd Deb Citrin is rethinking how to market products for the elderly -- by targeting their aging children. |
Fast Company
February 2011
Stephanie Schomer |
How Marc Belton's Online Communities Are Boosting Boomer Health Rethinking how to market products for the elderly - by targeting their aging children. |
Fast Company
February 2011
Stephanie Schomer |
Light My Fire: The Matchbook Makes a Cultural Comeback As the smoke clears from bars and restaurants, matchbooks find new industries -- from fashion to music -- to call home. |
BusinessWeek
January 6, 2011
Leslie Patton |
Nutrisystem Gets Real with Its Diet Ads The weight-loss company recruits ordinary folks for its TV spots, as the diet industry begins its most lucrative time of year |
The Motley Fool
January 6, 2011
Alyce Lomax |
Has Starbucks Lost Its Soul? (Again?) Starbucks' strange logo change might be a bad sign. |
CRM
January 3, 2011
Koa Beck |
Teradata Acquires Aprimo The company snatches the cloud-based integrated marketing software vendor for $525 million. |
CRM
January 2011
Denis Pombriant |
Supplying the Law of Demand Make sure you're delivering messages that customers want to hear in social and traditional media. |
CRM
January 2011
Juan Martinez |
Every Channel Has Its Thorn Marketers seek to tear down channel silos to improve customer data and build better campaigns |
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