Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool January 21, 2011 Matt Koppenheffer	Listen Up! You're Going to Love this IPO According to new research, the more the media talk about a company prior to its IPO, the higher the market will value the company.
BusinessWeek January 20, 2011	Hard Choices: WPP CEO Martin Sorrell Advertising juggernaut WPP's founder and chief speaks on building his business, firing employees, and uniting the company after acquisitions.
Fast Company January 2011 Jeff Chu	Inside Vestas' Plan to Create More Energy-Conscious Consumers Wind-turbine manufacturer Vestas is launching a WindMade trustmark to compel shoppers to consider the energy behind their consumer goods. But will people adjust their buying habits?
BusinessWeek January 13, 2011 Keehner & Coleman-Lochner	In Death, Endorsements Are a Girl's Best Friend The sale of Marilyn Monroe's name shows how dead celebrities live on.
BusinessWeek January 13, 2011	Marketing Immortals Hawking the brands of dead celebrities has become a $2.25 billion annual business in North America. Here's a sampling of stars whose fame continues to generate revenues from beyond the grave.
The Motley Fool January 13, 2011 Rick Engdahl	Why the New Starbucks Logo Means Business If you're in a tizzy over the new Starbucks logo, you might be missing the point.
The Motley Fool January 13, 2011 Travis Hoium	China MediaExpress Shares Popped: What You Need to Know Shares of China MediaExpress jumped again today after the company announced three new contracts. This time, the stock was up 10%.
Fast Company February 2011 Stephanie Schomer	Certification Labels That Make The Grade In a marketplace saturated by certification labels, some have gained consumer loyalty and others miss the mark.
Fast Company February 2011 Chuck Salter	Syyn Labs's League of Extraordinary Nerds The geek darlings behind Syyn Labs have created feats of fancy for the likes of Google, Disney, and the band OK Go. Now it's time for their biggest challenge yet: Create a business from their techy passion projects.
Fast Company February 2011 Malia Wollan	How Pantelion Films Lures Latinos to the Box Office Lionsgate's Pantelion Films wants to do for Hispanic filmgoers what Tyler Perry has done for African-Americans. Is this progress?
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