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BusinessWeek
February 18, 2011
Michael White |
Swag: The Currency of Hollywood Giving away tons of free stuff to celebrities is more rewarding than advertising. Swag has also jump-started its own micro-industry and celebrities aren't immune from the IRS.   |
Pharmaceutical Executive
February 1, 2011
Scott Moldenhauer |
Accelerated Evolution Adapting training techniques for pharmaceutical sales representatives is necessary to thrive in the fact-changing dynamic of a physician's office |
Pharmaceutical Executive
February 1, 2011
Stan Bernard |
Are You Trained to Compete and Win? With the impact of the sales rep in decline, it's time to beef up training for other pharma functions to fill the gap in a competitive marketplace |
Fast Company
February 2011
Nancy Cook |
The Corporate Pursuit of Happiness A Stanford marketing professor is teaching her students - along with AOL, Facebook, and Adobe - how to find and export joy. |
HBS Working Knowledge
February 14, 2011
Carmen Nobel |
Clay Christensen's Milkshake Marketing Products are more likely to succeed if companies segment their markets according to "jobs-to-be-done" - addressing the basic problem a customer is facing and providing a product that can deliver the necessary result. Each job has functional, emotional, and social dimensions. |
The Motley Fool
February 11, 2011
Robyn Gearey |
Mom Was Right: Why Reputation Matters Good customer services makes a difference. |
BusinessWeek
February 10, 2011
Matt Townsend |
Why Ken Is the New Babe-Magnet in Toyland Barbie's "arm candy" is finally getting some attention of his own. Mattel has brokered a reconciliation between Ken and Barbie as part of its brand-marketing strategy. |
CRM
February 7, 2011 |
Less Automation Needed to Elevate Satisfaction with the Wireless Customer Experience Satisfaction is much lower among customers who go through automated response systems than live agents, new J.D. Power & Associates research finds. |
The Motley Fool
February 8, 2011
Rick Aristotle Munarriz |
Ozzy and Bieber Can't Save Best Buy Best Buy finally launches its obsolescence protection with a celebrity-studded ad. |
CRM
February 2, 2011
Koa Beck |
Forrester Research Outlines Co-Creation Market of 2011 Forrester's report on co-creation outlines six co-creation engagements. |
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