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Fast Company
March 2011
Douglas McGray |
How Carrots Became the New Junk Food Jeff Dunn believes he can double the $1 billion baby-carrot business - and promote healthy eating - by marketing the vegetable like doritos. His secret weapon? He knows every snack-marketing trick in the book.   |
Sports Central
March 21, 2011
Andrew Jones |
BYU's Marketing Genius and Lack of Honor When Brandon Davies was dismissed from BYU's basketball team for having pre-marital sex, most people seemed to have two immediate reactions. |
BusinessWeek
March 17, 2011 |
Hamish McLennan on Stepping Down The Aussie adman is giving up his global chairman and CEO posts at Young & Rubicam to focus on his family. |
The Motley Fool
March 16, 2011
Anders Bylund |
My Marketing Mistake Is Bigger Than Yours! Oracle is walking a fine line here. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
The Motley Fool
March 8, 2011
Cindy Johnson |
Apple Has It; Dell and HP Want It When it comes to distinctive products, Dell and HP miss the mark, but Apple is taking market share in desktops and portables and more. |
CRM
February 25, 2011
Leonard Klie |
Global Coalition Loyalty Program Membership to Top 1 Billion in 2011 Fourteen percent of the world's population belongs to at least one coalition loyalty program. |
BusinessWeek
March 3, 2011
Felix Gillette |
Ben Silverman, Advertainer The TV dealmaker is selling a new entertainment vision in which advertising and content are inextricably mixed. Is anyone buying it? |
BusinessWeek
March 3, 2011
Cliff Edwards |
Coming Soon to Your Screen: T-Commerce Cable operators are ramping up interactive sales during shows |
CRM
March 2011
Jim Dickie |
Hiring Reps? Get Them a Digital Research Assistant Sales intelligence systems help shorten ramp-up time. |
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