Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 3161-3170 Newer>

CRM April 2011 Leonard Klie	Market Focus: Telecommunications--Rewards for Reliability New research from Accenture points to a growing market for loyalty programs among telephone and Internet service providers, and customers seem ready to let carriers shower them with rewards.
CRM April 2011 Koa Beck	Required Reading: Taking the Lead Dan McDade has written a 100-page book titled "The Truth About Leads" in which he says sales and marketing teams must be connected for a win-win scenario.
Investment Advisor April 1, 2011 Joni Youngwirth	To Ask or Not to Ask? Develop an Effective Referral Strategy in a World of Contradictory Advice It's not how, who, or when you ask -- it's if
U.S. Banker April 2011 Matthew de Paula	Brainy Branding In a quirky ad campaign brimming with humor, Danversbank lets its offbeat personality shine.
BusinessWeek March 24, 2011 Matthew Boyle	How Acosta Stocks Your Grocer's Shelf Big food companies use marketing firms such as Acosta to promote their goods and win shelf space at supermarkets nationwide.
Fast Company April 1, 2011	Marketing to Digital Moms Conference When a Motrin ad poked fun at baby-wearing-induced backache, the ensuing Twitter storm killed the campaign in two days. The lesson? Don't piss off Mom. To prep for this Toronto event, we survey the best and worst mom ads from the past year.
Fast Company April 1, 2011	Letter From the Editor: The Separation of Church and State The editor speaks about the changing rules of advertising in the media.
Registered Rep. March 22, 2011 Charles Paikert	Traditional Media Key To Wealth Management Marketing Social media may be all the rage, but traditional media plays a more important role in wealth managers' marketing plans for high net worth clients.
Fast Company March 2011	What Larry Page Can Learn From Facebook, Apple, GE, and Others Advice for Google's new CEO includes suggestions for the company's organization and promotion.
Fast Company March 2011 Tetzeli & Karpel	Morgan Spurlock: I'm With the Brand Inspired by 'Super Size Me' director Morgan Spurlock's bold new documentary about the ubiquity of branding messages in our daily lives, we embark on our own no-holds-barred exploration of the relationship between content and advertising.
<Older 3161-3170 Newer> Return to current articles.