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CIO
May 12, 2011
Stephanie Overby |
Can Video Analytics Rev Up Marketing? Harley-Davidson Canada road tests a video analytics system to better target its marketing to customers in its stores.   |
Pharmaceutical Executive
May 1, 2011
Al Topin |
Blame the Driver, Not the Car Why is building a successful pharma marketing program so difficult? It should be simple, if your product is worth marketing. |
Financial Planning
May 1, 2011
John J. Bowen, Jr. |
Going Private Private client events can have a sizable impact on the success of your practice-helping you build credibility with existing clients and attract new business. Yet many advisors overlook these events or conduct them poorly. |
CRM
April 29, 2011
Leonard Klie |
Customer Experience Professionals Association Launches A new global trade group is formed to provide members with extensive research, education, and networking opportunities. |
CRM
May 2011
Eric Barkin |
CRM + Predictive Analytics: Why It All Adds Up The whole exceeds the sum of the parts |
CRM
May 2011
Leonard Klie |
Speech Analytics Captures Consumer Sentiment Technologies blend data from different sources, emotional states, and moments in time |
Financial Planning
May 1, 2011
Adam Birenbaum |
Passion Speaks Having someone serve as your practice's champion and dedicated advocate is a crucial move many planning firms fail to take. It can bring new opportunities and exceptional growth you can't get through ordinary marketing techniques. |
Financial Planning
May 1, 2011
Kevin Bishopp |
Mapping It Out If you don't reach out and communicate consistently with clients through market ups and downs, they may lose confidence in your advice just when the stakes are highest-at the bottom of the market. |
CRM
May 2011
Lior Arussy |
There's No Substitute for Experience Sales organizations need to get on board and design an experience that would make customers invite them into their offices. |
CRM
May 2011
Koa Beck |
Required Reading: Ruling the Roost with Relevance Being the preferred brand is not enough in the face of quickly shifting market dynamics. |
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