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BusinessWeek
June 2, 2011
Ronald Grover |
Disney's Toy Branding Strategy Animated film shorts featuring Toy Story characters may spur merchandise sales.   |
Registered Rep.
June 1, 2011
Matt Oechsli |
The Secrets of Successful Intimate Client Events Many advisors, need to take a step back in order to build client receptiveness toward their events. This isn't a one-and-done effort, but rather an ongoing process. |
Financial Planning
June 1, 2011
Jessica Maldonado |
Blue Ocean Marketing Advisors describe the steps they would take to grow their firm. |
The Motley Fool
May 25, 2011
Rick Aristotle Munarriz |
7 Ways to Bet on China's Consumers Focus Media posts healthy growth in its latest quarter. |
U.S. Banker
June 2011
Matthew De Paula |
A Big Push for Small Businesses BancorpSouth gives new meaning to the phrase high touch in its ad campaign. |
CRM
May 20, 2011
Nick Vaidya |
Million Dollar Customer Loyalty Lesson How CEO entrepreneurs can learn from the royal wedding brand. |
The Motley Fool
May 20, 2011
Alyce Lomax |
Should Ronald McDonald Get a Pink Slip? Move over, Joe Camel -- another vilified corporate character could join you soon. Critics charge that McDonald's is using its famous spokesclown to make unhealthy food even more appealing to kids. |
CRM
May 11, 2011 |
Better Customer Experience Leads to Millions in Additional Revenue A new survey from the Temkin Group reveals a significant correlation between customer experience, customer loyalty, and increased revenue. |
The Motley Fool
May 17, 2011
Anders Bylund |
Can Sirius Exploit This Blessing? Was this just a cheap settlement -- or the foundation of a clever marketing strategy? |
HBS Working Knowledge
May 16, 2011
Julia Hanna |
What Loyalty? High-End Customers are First to Flee Companies offering top-drawer customer service might have a nasty surprise awaiting them when a new competitor comes to town. |
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