Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 3221-3230 Newer>

CRM July 8, 2011 Leonard Klie	SAP Releases Sales OnDemand Collaboration tools are among the features in this new application.
The Motley Fool July 11, 2011 Aimee Duffy	What Every Company Can Learn From Kraft Kraft's renewed focus on the U.S. Hispanic market is a brilliant move.
Pharmaceutical Executive July 1, 2011 Al Topin	10 Emergency Brand Building Questions Here are 10 questions that should drive your brand-building marketing program.
Pharmaceutical Executive July 1, 2011 Cabacungan & Clark	New Ways to Gain New Brand Insights If you can learn to understand patient and physician behavior, you are well on your way to strengthening the position of your product.
CRM July 2011 Paul Greenberg	Never Underestimate the Power of Traditional Methods It's not the medium but, rather, how you use it to engage customers that counts.
Investment Advisor July 1, 2011 Peter Montoya	Building Your Personal Brochure In working with thousands of financial advisors -- and designing thousands of brochures -- we've learned what makes a great brochure.
On Wall Street July 1, 2011 Todd Colbeck	How to Avoid 12 Big Marketing Mistakes The primary principle of building a marketing plan is to use a comprehensive and strategic approach. Here are mistakes to avoid and advice on how to do it right.
The Motley Fool June 27, 2011 Andrew Tonner	Does Interpublic Deserve a Spot in Your Portfolio? Unsurprisingly given its robust growth, Interpublic commands the highest earnings and cash flow multiples.
U.S. Banker July 2011 Harry Terris	Bank Reputation: Getting Just a Little More Love For most large companies, products and services are what cements a strong reputation. Not so for banks. At least since the crisis, consumers have cared more about the governance of banks. And even more than governance, what they care about now is performance.
The Motley Fool June 24, 2011 Alyce Lomax	This Meaningful Metric Can Protect Your Portfolio Brand value is intangible, but important to your investments.
<Older 3221-3230 Newer> Return to current articles.