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Pharmaceutical Executive
September 1, 2011
Al Topin |
A Long, Slow Walk Toward the Altar Agency/client relationships still take time to build into successful marriages in this age of digital connections and me-first attitudes.   |
Pharmaceutical Executive
September 1, 2011 |
From Team Member to Team Leader Preparing sales people to step into a manager's role requires clear communication of company objectives, proper support, and incentives beyond a paycheck. |
Pharmaceutical Executive
September 1, 2011 |
Turning the Ins and Outs of Marketing Inside-Out Keeping your finger on the pulse of consumers leads to better, more actionable insights and better results. |
Fast Company
September 14, 2011 |
Rebooted Brands Shed Old Images To Boost New Sales Launching a new brand is expensive. Far easier, these days: Bring back (or polish up) an old one. |
Fast Company
September 14, 2011 |
A New, Fortified Brim Coffee Makes A Comeback An object lesson in brand relaunching from Brim's reviver, Mark Thomann, CEO of River West Brands. |
Fast Company
September 14, 2011 |
Are These New Logos An Upgrade Or A Downgrade? Most logo changes are done for a reason. Michael Cronan and partner Karin Hibma evaluate three recent ones. |
Fast Company
September 14, 2011 |
What Do Studebaker And Geocities Have In Common? No One Remembers Them Experts imagine future prospects for two once-prosperous brands |
Fast Company
September 14, 2011 |
How Much Will It Cost To Revive National Premium Beer? The resurrected brew goes for a second run with a new ad campaign. |
CRM
September 2011
Brittany Farb |
The Healthy, Powerful Midlife Woman Tremendous buying power is shown by this critical audience for marketers |
CRM
September 2011
David Myron |
Get Personal or Get Abandoned To spot customer changes before it's too late, customer interaction strategies must be continually monitored and updated |
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