Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM January 2012 Judith Aquino	Turn Your Sales Reps Into Challengers In a tough sales environment, an assertive sales rep trumps relationship builders.
CRM December 16, 2011 Alan Trefler	Dragging the Conversation Back to the Customer Companies need to apply customer centricity to business and technological innovation.
CRM December 15, 2011	Pardot Gives Marketers New Campaign Analysis Tools Free reports powered by GoodData illustrate opportunities to improve lead flow.
Pharmaceutical Executive December 1, 2011 Ben Comer	Give It to Me Straight! Patients want to take a more active role in treatment decisions. Drug facts boxes in DTC ads represent a crucial element of informed consent.
Pharmaceutical Executive December 1, 2011 Ben Comer	Artists & Ad Men Some of the most creative and influential graphic designers and illustrators did time in pharma marketing.
Registered Rep. December 14, 2011 Matt Oechsli	How To Ask Probing Questions in Social Settings Social prospecting isn't a science because you're never absolutely certain of the opportunities you might or might not encounter.
The Motley Fool December 13, 2011 Travis Hoium	Valassis Communications Shares Popped Then Dropped: What You Need to Know Shares of Valassis Communications jumped as much as 12% early in trading today before falling to about flat as of this writing.
The Motley Fool December 13, 2011 John Grgurich	3 Stocks That Inspire Brand Loyalty Like Apple Here's why it's worth taking note of companies that generate brand loyalty like Apple.
The Motley Fool December 1, 2011 Rick Aristotle Munarriz	What Was Coca-Cola Thinking? The only reason the Atlanta icon is actually abandoning the campaign -- is that too many consumers are confusing the new holiday white cans with the silver Diet Coke cans.
CRM December 2011 Eric Barkin	The Monday Morning Numbers on Movie Marketing How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
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