Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 3341-3350 Newer>

Pharmaceutical Executive February 1, 2012 Wilcox et al.	Sales Force Survey: Still Too Much Business as Usual? In the global battle for market share, the ability to adapt and mobilize your human assets around a responsive commercial model is a key variable of success.
Pharmaceutical Executive February 1, 2012 Ben Comer	Best to Market Pharm Exec's Brand of the Year: Abbott's Humira
Pharmaceutical Executive February 1, 2012 William Looney	Brand Success: It's Not Serendipity A new generation of products for inflammatory disease is coming forward, promising better promise and possibly a cure.
Pharmaceutical Executive February 1, 2012 Topin & Mansfield	Finding that Perfect Pitch A good creative brief takes raw information and makes it come alive.
Pharmaceutical Executive February 1, 2012 Jill Wechsler	Costs and Benefits of Health Reform Will expanded markets and accountable care organizations offset higher rebates, added fees, and closer scrutiny of marketing and prices?
Pharmaceutical Executive February 1, 2012 Gulezian & Ashekian	How to Choose a Medical Animator For a rendering to be effective, the right balance must be struck between captivating art and accurate science. We propose some basic guidelines for pharma brand managers in search of an effective medical animation firm.
CRM January 27, 2012 Anand Subramaniam	Deliver on Your Customer Service Brand Promises Six ways to make promises you can keep.
CRM February 2012 Paul Hyman	Baby Boomers: Every Silver Lining Has a Touch of Grey While the oldest members of this generation are starting to retire, marketers should not panic -- many members of this cohort will be working for years to come.
CRM February 2012 Leonard Klie	Gen X: Stuck in the Middle This generation's size and spending power doesn't rival other generations, but its presence and influence should not be ignored.
CRM February 2012 Judith Aquino	Gen Y: The Next Generation of Spenders They're young, educated, and tech-savvy. Here's how to get them to pay attention to you
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