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Financial Planning
April 1, 2012
Stephanie Bogan |
The Rule of Influentuals A new survey shows that advisors are not proactive when it comes to drumming up clients, which means there's a wealth of untapped opportunity out there.   |
Financial Planning
April 1, 2012
Ann Marsh |
Mobile Management Financial planners say it's an occupational hazard: When older clients die, many planners fail to retain the heirs' business. Learning to speak in the lingua franca of the younger generation - via mobile technologies - could help keep those assets in-house. |
CRM
April 2012
Kelly Liyakasa |
Keeping the "Retail" in Retail Stores Will Smith, CEO of Euclid Elements, may share his moniker with the Hollywood star, but he is also making headway in the retail industry by delivering digital analytics to the standard brick-and-mortar store. |
HBS Working Knowledge
March 26, 2012
Carmen Nobel |
What Neuroscience Tells Us About Consumer Desire It's easy for businesses to keep track of what we buy, but harder to figure out why. Enter a nascent field called neuromarketing, which uses the tools of neuroscience to determine why we prefer some products over others. |
CIO
February 13, 2012
Mark Rowh |
Mobile Coupons Light Up With New Smartphone Technology Industry giant Procter & Gamble hopes to revolutionize the coupon industry with technology that allows retailers' existing bar-code scanners to read the coupon code on customer smartphones. |
Fast Company
April 2012
Rachel Z. Arndt |
SAP's New VP Of Marketing Has Weathered The Walmart Whirlwind Julie Roehm has been named senior vice president of marketing for software giant SAP. |
Information Today
March 19, 2012
Kathy Dempsey |
NoveList Launches LibraryAware to Simplify the Creation of Marketing Materials According to NoveList, LibraryAware "will revolutionize the way libraries promote their programs and services." |
Food Processing
March 2012
Dave Fusaro |
Editor's Plate: All Things in Moderation Create low- (but not no-) calorie beverages (and other food products) without fear of failing. |
Food Processing
March 2012 |
MRO Q&A: Assigning Numbers to Maintenance What is a reasonable ratio of plant maintenance expense to plant sales output? |
Pharmaceutical Executive
March 1, 2012
Paolo De Marino |
Registering Value: Always in the Eye of the Beholder The organizational disconnect between marketing and market access is curable if both groups focus on what counts: who's making the final purchase. |
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