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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 3361-3370 Newer>
Financial Planning
April 1, 2012
Stephanie Bogan
The Rule of Influentuals A new survey shows that advisors are not proactive when it comes to drumming up clients, which means there's a wealth of untapped opportunity out there. mark for My Articles 569 similar articles
Financial Planning
April 1, 2012
Ann Marsh
Mobile Management Financial planners say it's an occupational hazard: When older clients die, many planners fail to retain the heirs' business. Learning to speak in the lingua franca of the younger generation - via mobile technologies - could help keep those assets in-house. mark for My Articles 508 similar articles
April 2012
Kelly Liyakasa
Keeping the "Retail" in Retail Stores Will Smith, CEO of Euclid Elements, may share his moniker with the Hollywood star, but he is also making headway in the retail industry by delivering digital analytics to the standard brick-and-mortar store. mark for My Articles 187 similar articles
HBS Working Knowledge
March 26, 2012
Carmen Nobel
What Neuroscience Tells Us About Consumer Desire It's easy for businesses to keep track of what we buy, but harder to figure out why. Enter a nascent field called neuromarketing, which uses the tools of neuroscience to determine why we prefer some products over others. mark for My Articles 66 similar articles
February 13, 2012
Mark Rowh
Mobile Coupons Light Up With New Smartphone Technology Industry giant Procter & Gamble hopes to revolutionize the coupon industry with technology that allows retailers' existing bar-code scanners to read the coupon code on customer smartphones. mark for My Articles 63 similar articles
Fast Company
April 2012
Rachel Z. Arndt
SAP's New VP Of Marketing Has Weathered The Walmart Whirlwind Julie Roehm has been named senior vice president of marketing for software giant SAP. mark for My Articles 99 similar articles
Information Today
March 19, 2012
Kathy Dempsey
NoveList Launches LibraryAware to Simplify the Creation of Marketing Materials According to NoveList, LibraryAware "will revolutionize the way libraries promote their programs and services." mark for My Articles 481 similar articles
Food Processing
March 2012
Dave Fusaro
Editor's Plate: All Things in Moderation Create low- (but not no-) calorie beverages (and other food products) without fear of failing. mark for My Articles 224 similar articles
Food Processing
March 2012
MRO Q&A: Assigning Numbers to Maintenance What is a reasonable ratio of plant maintenance expense to plant sales output? mark for My Articles 229 similar articles
Pharmaceutical Executive
March 1, 2012
Paolo De Marino
Registering Value: Always in the Eye of the Beholder The organizational disconnect between marketing and market access is curable if both groups focus on what counts: who's making the final purchase. mark for My Articles 507 similar articles
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