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CIO
June 8, 2012
Minda Zetlin |
How to Tell If IT and Marketing Have a Good Relationship Here are four signs of a successful CIO-CMO partnership   |
CIO
June 8, 2012
Maryfran Johnson |
Can We Get A CIO-CMO Do-Over? CIO magazine's editor in chief discusses our June 15 cover story on the CIO-CMO relationship and why, despite the potential for animosity, there is a big benefit in learning to get along. |
Registered Rep.
June 6, 2012
Matt Oechsli |
Debunking the Brochure Myth Promotional material doesn't influence prospects. Advisors are their own brand. |
Financial Planning
June 1, 2012
Dave Grant |
To Grow, Think Small Niche marketing, by design, focuses on a small segment of the market. By choosing a smaller group to serve, you can become a specialist serving the needs of this population. |
Financial Planning
June 1, 2012
Ann Marsh |
Person of Interest: Better to Give In a decade, David Rosell built his firm to $20 million in AUM. But he took just a single year to jump to nearly $40 million in AUM in 2011. He did it mostly through a $26,000 breakthrough campaign that targeted certain big earners and marked a departure from his previous marketing efforts. |
CRM
June 2012
Marshall Lager |
Customers: Old Dog, New Trick? To serve customers, go with what you (and they) know, including old fashioned phone and email accessibility. |
CRM
June 2012
Kelly Liyakasa |
Customer Experience Is Critical in Net Promoter Benchmarks Apple, Virgin America, JetBlue, USAA all nab high scores. |
CRM
June 2012
Judith Aquino |
Customer Relationships and Extreme Trust Why companies need to step up their game. In their new book, Extreme Trust, Don Peppers and Martha Rogers, Ph.D., founders of the management consulting firm Peppers & Rogers Group, explain that increased transparency and communication requires companies to proactively earn their customers' trust. |
CRM
June 2012
Leonard Klie |
Modern Medicine: A Marketing Headache When it comes to customer self-service, the medical industry is far ahead of many other verticals in its use of technology, but customer use of those options is still far from prevalent. |
IEEE Spectrum
June 2012
Philip E. Ross |
Phone-y Money Why marketers are cramming digital wallets down our throats |
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