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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 3411-3420 Newer>
CRM
July 2012
Kelly Liyakasa
Solve the Master Data Management Equation Offering personalized and rewarding service requires up-to-date and accurate data shared across the enterprise. mark for My Articles 32 similar articles
CRM
July 2012
Judith Aquino
Brainstorming Your Way to Sales Growth In their new book, Sales Growth: Five Proven Strategies from the World's Sales Leaders, Thomas Baumgartner, Homayoun Hatami, and Jon Vander Ark tapped into the minds of more than 120 sales leaders. mark for My Articles 210 similar articles
CRM
July 2012
Leonard Klie
Customer Service Climbs Firms' Priority Lists Mobile and online experiences also seen as key business objectives in the immediate future. mark for My Articles 121 similar articles
CRM
June 22, 2012
David Mattson
Combine Sales Training and CRM for a Winning Environment Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales training should always include consideration of the CRM strategy? mark for My Articles 1028 similar articles
Fast Company
Jul/Aug 2012
Patrick Cain
7 Creative Ways Pro Athletes Fund Their Way To The Olympics Training full time for the Olympics is, well, a full-time job -- but it's not a fruitful one: Athlete stipends can be just hundreds of dollars per month. To fund their dreams, hopefuls get creative. mark for My Articles 2 similar articles
Fast Company
Jul/Aug 2012
Kate Rockwood
Marketing Energy Burn To Sell Energy Bars In July, Clif Bar hosts the Clif Kid Game of the Year contest, which asks kiddies to get active by inventing backyard games. mark for My Articles 25 similar articles
Pharmaceutical Executive
June 1, 2012
Raising the Stakes in CNS As brands are required to produce more and more data to convince not only regulators, but payers, physicians, and patients, Jeffrey Jonas is pushing Shire's "search and develop" R&D model into new and sometimes uncomfortable territory. mark for My Articles 42 similar articles
Pharmaceutical Executive
June 1, 2012
A Brand Positioning Nightmare New drug indications can be a brand manager's worst nightmare or a dream come true. The difference lies in the perspective and in the branding strategy. mark for My Articles 82 similar articles
Pharmaceutical Executive
June 1, 2012
Amy Smith
Marketing: Medical Devices vs. Pharma Understanding the differences between drug and device marketing can make or break the brand's promotional activities. mark for My Articles 697 similar articles
CIO
June 8, 2012
Minda Zetlin
Why Marketing Goes Rogue IT Hint: They want it done fast, and vendors are knocking on their door. Help them resist the temptations. mark for My Articles 21 similar articles
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