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CRM July 2012 Kelly Liyakasa |
Solve the Master Data Management Equation Offering personalized and rewarding service requires up-to-date and accurate data shared across the enterprise. |
CRM July 2012 Judith Aquino |
Brainstorming Your Way to Sales Growth In their new book, Sales Growth: Five Proven Strategies from the World's Sales Leaders, Thomas Baumgartner, Homayoun Hatami, and Jon Vander Ark tapped into the minds of more than 120 sales leaders. |
CRM July 2012 Leonard Klie |
Customer Service Climbs Firms' Priority Lists Mobile and online experiences also seen as key business objectives in the immediate future. |
CRM June 22, 2012 David Mattson |
Combine Sales Training and CRM for a Winning Environment Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales training should always include consideration of the CRM strategy? |
Fast Company Jul/Aug 2012 Patrick Cain |
7 Creative Ways Pro Athletes Fund Their Way To The Olympics Training full time for the Olympics is, well, a full-time job -- but it's not a fruitful one: Athlete stipends can be just hundreds of dollars per month. To fund their dreams, hopefuls get creative. |
Fast Company Jul/Aug 2012 Kate Rockwood |
Marketing Energy Burn To Sell Energy Bars In July, Clif Bar hosts the Clif Kid Game of the Year contest, which asks kiddies to get active by inventing backyard games. |
Pharmaceutical Executive June 1, 2012 |
Raising the Stakes in CNS As brands are required to produce more and more data to convince not only regulators, but payers, physicians, and patients, Jeffrey Jonas is pushing Shire's "search and develop" R&D model into new and sometimes uncomfortable territory. |
Pharmaceutical Executive June 1, 2012 |
A Brand Positioning Nightmare New drug indications can be a brand manager's worst nightmare or a dream come true. The difference lies in the perspective and in the branding strategy. |
Pharmaceutical Executive June 1, 2012 Amy Smith |
Marketing: Medical Devices vs. Pharma Understanding the differences between drug and device marketing can make or break the brand's promotional activities. |
CIO June 8, 2012 Minda Zetlin |
Why Marketing Goes Rogue IT Hint: They want it done fast, and vendors are knocking on their door. Help them resist the temptations. |
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