Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM July 20, 2012 Dan Schleifer	Beyond CRM: Improving Sales Process Execution Differentiating between a sales process and CRM is the first step.
AFP eWire July 31, 2012 Kim Fuller	Let's Talk About Branding As the nonprofit landscape gets increasingly competitive, it's important to brand yourself by clearly conveying your organization's focus, credibility and unique contributions.
Food Processing July 2012 Kate Bertrand Connolly	New Food and Beverage Packaging Packs a Promotional Punch Promotional campaigns are about getting noticed and engaging consumers; packaging is just the thing to make that happen.
Pharmaceutical Executive July 1, 2012 Al Topin	Marketing: Why the Conversation Has Changed -- Forever At its core, pharma marketing is about conversations. Dynamic, persuasive conversations between companies and healthcare stakeholders. But one time it was simple; now it's not.
Registered Rep. July 5, 2012 Anne Field	Central Casting for Prospects Clients tend to fall into classic types. Here's how to identify and woo a few common ones.
Registered Rep. June 13, 2012 Matt Oechsli	Prospect Facetime: Five Affluent Faux Pas To Avoid Don't be afraid to sell, but mind these pitfalls.
CRM June 29, 2012 Shamez S. Dharamsi	Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions.
HBS Working Knowledge July 2, 2012 Michael Blanding	Why Good Deeds Invite Bad Publicity Many executives assume that investments in corporate social responsibility create public goodwill. But do they? Felix Oberholzer-Gee and colleagues find surprising results when it comes to oil spills.
Financial Planning July 1, 2012 John J. Bowen, Jr.	From Hunter to Farmer Hunting for new investors every day doesn't work well anymore, certainly not with highly desirable affluent prospects. Now, people don't want to be beaten over the head or be sold to.
CRM June 29, 2012 Leonard Klie	Forrester Names Its Voice of the Customer Awards Winners Barclaycard, Cisco, and Vanguard are recognized for their positive customer experiences.
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