Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Financial Planning September 1, 2012 Martha White	Planners Need to Maximize Marketing Events to Find New Clients They may seem overwhelming to plan, but marketing events can be very effective to thank existing clients or find new ones.
CRM September 2012 Judith Aquino	Working from the "Outside In" Forrester Research reveals customer experience insights and analyses.
CRM August 31, 2012 Adam Blitzer	Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind.
Registered Rep. August 21, 2012 Alan Lavine	Avoid These Overlooked Selling Mistakes What better place than Florida, the retirement capital of the world, to see how registered reps can screw up selling something like life insurance.
CRM August 24, 2012 Radhika Subramanian	Leverage Big Data to Manage Product Proliferation Pattern-based analytics provide high value at the least cost.
CRM August 15, 2012 Leonard Klie	More Channels Makes Customer Service Worse, Not Better Customer Service Experience panelists think things will only get worse before they get better.
HBS Working Knowledge August 22, 2012 Michael Blanding	Advertising: It's Not 'Mad Men' Anymore Three key developments are discussed that have shaped the industry in recent years: unbundling of agency services, the problem of competing clients sharing a common agency, and concern over consolidation with the growth of holding companies.
AFP eWire August 20, 2012	The New ABCs of Selling and Persuading Daniel Pink, whose new book is To Sell is Human: The Surprising Truth about Moving Others, spoke at the closing session of the recent annual conference of the American Society of Association Executives and included a number of insightful ideas of use to fundraisers.
CRM August 17, 2012 Dan Schleifer	Extending the Definition of Social CRM Improving conversations should be a key element
Food Processing August 2012 David TerMolen	Nutella Lawsuit Highlights Marketing Risks Class action settlement a warning to processors touting 'healthy' products.
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